PaidSync.ai is seeking an Interim VP of Digital Marketing to lead paid media strategy, funnel management, and integrated marketing execution across all channels to drive awareness, adoption, and revenue growth.
PaidSync.ai is an AI-powered ad management platform that unifies paid media across channels including Google, Meta, LinkedIn, TikTok, Microsoft, and others. The platform enables conversational campaign management via interfaces such as ChatGPT, Claude, and Gemini, removing the need to learn separate tools. It integrates with measurement solutions including Google Analytics 4, Google Tag Manager, and Google Search Console.
The Interim VP of Digital Marketing will own the company's marketing strategy and execution across all channels, setting KPIs, guiding paid media direction, managing agency and contractor relationships, and building scalable processes suited to a high-growth, AI-driven environment. The role partners closely with product, sales, and customer success to align marketing initiatives with business objectives.
- Develop and execute integrated digital marketing plans spanning paid, content, and performance channels
- Lead paid media strategy across platforms including Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
- Oversee budget allocation, creative testing, and performance optimisation to drive measurable results
- Conduct market and competitor analysis to refine positioning and messaging
- Set and report against clear KPIs, translating data insights into actionable campaign decisions
- Manage agency and contractor relationships and build scalable marketing processes
- VP-level experience in marketing roles within B2B SaaS, ad tech, or performance marketing environments
- Demonstrated expertise across multi-channel paid media platforms (Google, Meta, LinkedIn, TikTok)
- Strong analytical and data-driven decision-making skills, including performance metrics interpretation
- Experience with brand positioning, demand generation, and integrated marketing strategy
- Proven ability to lead and collaborate effectively in a remote, fast-paced setting
- Public relations and communications experience, including thought leadership and media relationship management
PaidSync.ai is an AI-powered ad management platform that consolidates paid media across major advertising channels. Built on principles of transparency and user control, all campaign changes require approval before going live. The platform was founded by a top-tier Google Premier Partner with significant managed ad spend experience and holds verified partner status with Google, Meta, LinkedIn, and TikTok.
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