Fractional CMO
What you'll pay to hire a fractional CMO - day rate benchmarks across the United States, Australia, and the United Kingdom, verified bench depth, and demand, updated weekly.
Hire a Chief Marketing OfficerHow Much Does a Fractional CMO Cost?
The median fractional CMO in the UK charges $1,400 per day, based on 9 verified rates from the Fractionus bench. That works out at about $175 per hour on an eight hour day. With fewer than 10 verified rates in this market we lead with the median, because one unusual rate would move an average too far. Rates are quoted by vetted fractional CMOs and updated every Monday. There are 53 fractional CMO roles live on the Fractionus job board right now.
The UK marketing leadership market has the widest rate spread of anything we track, and we are not going to average it until we can do so honestly.
The title covers brand strategy, demand generation, and everything between. A fractional CMO doing positioning work for a Series A company and one running paid acquisition are both accurate uses of the title and they are not close on price.
London weighting compounds it. The same brief priced in London and in the north of England can differ by a third.
Most UK fractional engagements are priced as a day rate rather than a retainer, and London commands a premium over the rest of the country.
We would rather show this explanation than a single figure that hides the spread.
The average fractional CMO in Australia costs $1,360 per day, based on 10 verified rates from the Fractionus bench. That works out at about $170 per hour on an eight hour day. Rates are quoted by vetted fractional CMOs and updated every Monday. There are 53 fractional CMO roles live on the Fractionus job board right now.
The median fractional Chief Marketing Officer costs $1,500/day in Australia, or $188/hour. That works out to about $390,000 a year at 40 hours a week, based on 8 verified rates.
Fractionus tracks 62 verified Chief Marketing Officer operators on the Australian bench. The verified rates behind this median range widely, so treat it as a midpoint rather than a going rate. Australian fractional engagements are usually day rate through a company or sole trader structure, so superannuation and GST sit outside the headline number.
The average fractional CMO in the US costs $1,353 per day, based on 55 verified rates from the Fractionus bench. That works out at about $169 per hour on an eight hour day. Rates are quoted by vetted fractional CMOs and updated every Monday. There are 53 fractional CMO roles live on the Fractionus job board right now.
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Questions about this role
How many days a month does a fractional CMO work?
Most fractional CMO engagements run between one and three days per week, which works out at roughly four to twelve days a month. Companies often start heavier around a launch or a repositioning and settle once the channels are running. The commitment is usually agreed in advance rather than billed ad hoc, so both sides can plan around it.
How do fractional CMOs charge?
Day rates and monthly retainers are the two common structures. A day rate suits campaign or launch work with a defined end. A retainer suits ongoing ownership of growth where the company wants guaranteed availability. Performance-linked components appear occasionally, usually alongside a reduced cash rate rather than instead of one.
Where do these rate benchmarks come from?
Rates come from verified fractional operators who submit their own current day rate to Fractionus. Figures are refreshed weekly and reported separately for the United States, Australia and the United Kingdom. Benchmarks are stored in US dollars and converted for display, so a rate shown in another currency moves with the exchange rate.
