What is fractional work?

Fractional work is full-time expertise, delivered part-time. A highly skilled expert joins a business on a part-time or retainer basis, delivering senior-level impact without the full-time cost.

Hire Fractional Talent

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Fractional work is a modern way of working, where experienced professionals take on high-impact roles in a company without being full-time employees. Instead of hiring a full-time Head of Marketing, brands are hiring a fractional CMO to lead strategy. Instead of committing to a full-time developer, they hire a fractional CTO to build and launch what matters fast.

The Meaning of Fractional Talent

So, what does fractional talent mean?

It means getting top-tier specialists—marketers, developers, designers, operators—on-demand, for the time you need, and at the level you need. Whether it’s a 10-hour/week role, a 3-month engagement, or project-based help, fractional roles in ecommerce give brands a smarter, more flexible way to scale.

Rylie / Ecom Manager

Ned / Project Manager

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Jamal / Ops Lead

Max / CTO

Ben / Senior Developer

Benj / Digital Designer

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Why Ecommerce Brands Hire Fractional Experts

High-growth ecommerce brands are choosing to hire fractional ecommerce experts because:

They need results now, not six months from now.
They want access to proven experts, without the full-time headcount.
They value flexibility—hiring only what the business needs today.
They want to keep overhead low and ROI high.

At Fractionus, we help you hire fractional talent in days, not months.

Freelance vs. Fractional: What's the Difference?

Let’s be clear: fractional work isn’t freelance work.

Freelancers often execute tasks. Fractional operators drive outcomes.

A freelancer might be hired to design an ad. A fractional growth marketer would be responsible for your entire paid strategy, budgeting, creative testing, and ROI tracking—like a senior team member, just part-time.