Interim Senior Vice President

This interim assignment sits within an established data and technology business that helps research, media and technology organisations understand how consumers engage with apps, websites, social media and digital platforms. The successful candidate will work directly with the executive leadership team to develop a scalable, commercially viable US panel operation over an initial 90 to 120 day engagement at approximately three to four days per week.

The role covers the full scope of panel strategy, from assessing build, buy and partner options through to developing commercial and financial models, forecasting participant capacity against revenue targets, and identifying strategic partners and potential acquisition targets. Outputs include a formal business case and an actionable implementation roadmap presented to senior leadership and the Board.

• Define the US panel strategy by assessing build, buy and partner opportunities
• Develop commercial and financial models covering investment, acquisition costs, pricing, margins and profitability
• Forecast participant capacity against commercial demand and revenue targets
• Identify and evaluate strategic partners, panel providers and potential acquisition targets
• Define the long-term operating model including capabilities, structure and investment requirements
• Present recommendations, business cases and a 90 to 120 day roadmap to senior leadership and the Board

• Senior experience in US market research, consumer data, audience measurement or panel businesses
• Proven track record building, scaling or managing participant panels or data assets
• Strong commercial and financial modelling skills with an understanding of unit economics
• Experience evaluating partnerships, acquisitions and investment opportunities
• Familiarity with participant recruitment, engagement, retention and data quality practices
• Confident presenting strategic recommendations to executives, Boards or investors

Maxwell Bond is a specialist recruitment and talent business that places senior and interim leaders across data, technology and digital sectors. The firm partners with businesses at critical growth stages to source experienced executives who can deliver commercial impact quickly.