Paid Media Consultant / Fractional Growth Strategist

WizeFi is seeking an experienced fractional paid media operator to lead growth experiments across Google and Meta. This is an initial three-month contract, part-time, focused squarely on performance outcomes rather than brand awareness. The consultant will be expected to structure campaigns from the ground up or rebuild existing accounts, analyse cohort monetisation and lifetime value signals, and produce clear recommendations on scaling readiness.

The right person combines hands-on campaign execution with strategic thinking, and is comfortable working autonomously with a lean early-stage team. Deliverables include weekly reporting syncs, conversion tracking setup, ad creative direction, and a documented framework for when and how to scale budgets responsibly.

• Design and execute a hypothesis-driven testing framework across Meta and Google, covering messaging, audience targeting, and offer structures
• Structure, launch, and optimise paid search and paid social campaigns, including rebuilding existing accounts where needed
• Analyse cohort behaviour, baseline CAC, LTV indicators, and paywall conversion rates in collaboration with the internal team
• Lead ad creative and copy direction, testing hooks, angles, and formats to reduce cost-per-acquisition
• Identify conversion bottlenecks, recommend landing page improvements, and define clear milestones for safe budget scaling
• Participate in weekly syncs to present experiment results, conversion data, and prioritised next steps

• Five or more years of hands-on experience managing and scaling Meta Ads and Google Ads accounts, including Search and Performance Max
• Demonstrated experience helping early-stage startups achieve initial paid traction and validate monetisation
• Strong understanding of attribution, GA4 setup, Meta Pixel, Conversion API, and post-click conversion tracking
• Ability to manage creative production, run experiments, and lead the engagement autonomously without day-to-day oversight
• Capable of extracting statistically meaningful signals from modest initial budgets without spending on vanity metrics
• Clear communicator able to translate performance data into actionable business insights for a non-technical leadership team

WizeFi is a personal finance platform on a mission to help users move from tracking money to growing it. The company offers a free, premium-grade budgeting app with bank syncing, net worth tracking, and goal projections, and recently launched an AI Financial Coach focused on forward-looking wealth guidance. WizeFi monetises through a curated marketplace of financial solutions rather than advertising or data sales.