GRO Advisory is building a bench of fractional Marketing Directors to independently run marketing functions or major workstreams for founder-led and private equity-backed businesses.
GRO Advisory operates an operator-led advisory model, working with founders, private equity firms and executive teams during periods of growth and transition. Through the GRO Collective, the firm places experienced fractional Marketing Directors into client businesses on an ongoing, interim or project basis. Engagements are matched individually based on experience, availability and fit, with scope and duration varying by client need.
Directors in this role take ownership of broad marketing functions, from brand positioning and campaign execution through to CRM, lifecycle marketing, agency management and performance reporting. Franchise, multi-unit and consumer services experience is particularly valued. All Collective members operate within the GRO Method and represent GRO's standards throughout each engagement.
- Conduct marketing assessments to identify performance, capability and infrastructure gaps across client businesses
- Build marketing plans, campaign calendars and budgets, and manage execution end to end
- Lead customer acquisition and retention strategy, including segmentation, messaging and offer development
- Oversee CRM and lifecycle marketing programmes, as well as lead generation and digital marketing activity
- Direct agency and vendor relationships, including creative briefing and brand standard enforcement
- Deliver marketing reporting and dashboards covering CAC, ROAS and overall marketing ROI
- At least 7 years of progressive marketing experience, including 3 or more years in a manager or director-level role with direct ownership of a marketing function
- Commercial fluency across brand and performance metrics, with the ability to communicate results clearly to founders and senior leadership
- Demonstrated track record of independently building or operating marketing infrastructure and scalable systems
- Ability to translate a founder or CEO's vision into brand positioning, messaging and a structured marketing plan
- Franchise, multi-unit or consumer services marketing background is a strong advantage
- Comfort using modern technology and AI tools to improve campaign execution, analysis and reporting
GRO Advisory is an operator-led advisory firm that partners with founders, private equity firms and executive leadership teams during periods of growth, transformation and change. The firm has particular depth in private equity-backed and founder-led businesses, franchise and multi-unit organisations, and consumer services companies.
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