Interim Marketing Director (6 Month Contract)

Fossil Group is seeking an Interim Marketing Director for a six-month maternity cover contract beginning mid-October, based hybrid in Richardson, TX (Monday to Thursday on-site, Friday remote). The role holds accountability for all marketing activities under the Fossil brand, spanning North America (US, Canada, Mexico) and LATAM, with oversight of a fully integrated ecosystem covering media, paid social, influencer, retail events, and trade and wholesale marketing.

The director will lead global go-to-market planning, manage both global and regional marketing budgets, oversee paid media performance through the peak holiday period, and collaborate closely with e-commerce, creative, and external media agency partners. The role leads a team of 15, including 3 direct reports, and requires close coordination with the VP of Creative and Marketing on regional activations and campaign approvals across seasonal GTM timelines.

• Lead global marketing strategy including audience segmentation, product marketing, editorial calendar, and go-to-market planning across all portfolio brands
• Oversee integrated GTM execution for NAM, MX, and LATAM channel teams, ensuring alignment with global brand strategy across all marketing touchpoints
• Manage paid media performance and campaign optimisation, with particular focus on driving measurable outcomes during the peak holiday retail period
• Analyse KPIs and data-driven insights across global and regional campaigns to inform decisions and improve performance continuously
• Steward global and regional marketing budgets, ensuring effective allocation and clear alignment with finance and cross-functional partners
• Lead, mentor, and develop a team of 15, while managing ongoing relationships with external agencies to maintain brand standards and quality output

• Proven senior marketing leadership experience, ideally within the retail industry
• Hands-on expertise in paid media management, including agency oversight during peak holiday retail periods
• Deep understanding of integrated marketing channels including PR, influencer, media, retail, and trade marketing
• Strong analytical capability with demonstrated experience using KPIs, performance data, and marketing mix modelling (MMM) to drive decisions
• Experience managing significant marketing budgets with a clear focus on ROI and commercial outcomes
• Track record of leading and developing high-performing teams across multiple markets, with strong stakeholder management and cross-functional influence

Fossil Group is a global designer, marketer, and distributor of watches, jewellery, and leather goods, operating across international markets. Guided by values of authenticity, curiosity, and impact, the company combines technology-driven innovation with a commitment to long-term value creation and an inclusive, collaborative culture.