Interim Marketing Director – UK Retail Business

A well-known UK retail business is looking for an interim Marketing Director to lead its brand and communications function during a pivotal transformation. Having grown considerably in recent years and with ambitions to continue scaling, the business is transitioning from a performance-led approach to one that blends brand building with commercial effectiveness.

Reporting directly to the Chief Customer Officer, this role carries genuine influence over brand positioning and marketing capability at a defining moment for the organisation. The successful candidate will need to be available to start immediately and comfortable operating at pace in a lean, low-hierarchy environment.

• Define and evolve brand strategy, positioning, and the long-term creative and communications platform
• Translate brand strategy into an integrated annual communications and trading calendar
• Lead campaign development and brand planning across all customer touchpoints
• Build a scalable marketing playbook and manage key agency relationships
• Partner with commercial and customer teams to align communications with business priorities
• Establish measurement frameworks for marketing and brand performance
• Champion innovation, including AI adoption, and drive transformation of the marketing operating model

• Proven track record as a brand and creative-focused marketing leader with demonstrable commercial impact in consumer environments
• Ability to balance brand building with performance marketing while scaling teams
• Combines strategic vision with operational excellence, comfortable setting direction and driving execution
• Skilled at building trust quickly and influencing across complex stakeholder groups
• Resilient and intellectually rigorous, at ease navigating ambiguity and change
• Available to start immediately

Fortune Hill is a recruitment and interim management consultancy placing senior marketing and commercial leaders into UK businesses. The firm works with a range of consumer-facing organisations seeking experienced interim talent for transformation and growth phases.