Head of eCommerce | Trade | 12 Month Fixed Term Contract

This Head of eCommerce position sits within MECCA Brands' Digital team on a 12-month fixed-term basis. The role carries full accountability for the eCommerce P&L and for shaping the digital commerce strategy that underpins the brand's growth ambitions across Australia and New Zealand. The successful candidate will own commercial outcomes through site performance, conversion innovation, merchandising, and integration of digital trade campaigns with broader brand and CRM strategies.

The role partners closely with Digital Product, technology vendors, Marketing, CRM, Supply Chain, and Finance. Key areas of focus include experimentation and personalisation, SEO and emerging discovery formats (including AI-powered search), backlog governance, release cycles, and fulfilment capability uplift. Leadership of a high-performing eCommerce team, including capability building and succession planning, is central to the brief.

• Define and lead the eCommerce growth strategy, with robust forecasting and trading performance reporting.
• Set strategic direction for website and app experience, ensuring alignment with brand vision and customer-first principles.
• Shape the experimentation and personalisation roadmap, prioritising conversion and engagement opportunities by commercial value.
• Own the SEO, UX/UI, and emerging discovery roadmap, including AI-powered and agentic search approaches.
• Manage the eCommerce P&L in partnership with the Financial Business Partner.
• Lead, coach, and develop a high-performing eCommerce team, building succession pipelines and internal capability.

• Significant senior leadership experience in eCommerce or digital retail, with a demonstrated record of driving commercial growth at scale.
• Proven ability to manage a P&L and deliver against commercial targets.
• Strong people leadership background, with experience building and developing high-performing teams.
• Deep knowledge of online performance levers including CRM, personalisation, search, discovery, and customer engagement.
• Advanced commercial and analytical acumen, with the ability to translate data into strategic priorities.
• Collaborative approach with demonstrated ability to influence across Product, Technology, Marketing, Supply Chain, and Finance.

MECCA Brands is a leading Australian beauty retailer with an omnichannel presence across Australia and New Zealand. The business is focused on delivering a customer-first experience across physical retail and digital channels, underpinned by a strong brand identity and a culture of innovation and collaboration.