Organic Growth Consultant / Fractional Head of Content

WizeFi is building an AI-powered financial coaching and budgeting platform aimed at helping everyday users reach financial independence. With early product-market fit established, the business is now focused on driving user acquisition through organic channels rather than paid advertising. This three-month contract, with potential to extend, requires both strategic architecture and hands-on execution.

The consultant will own the organic growth playbook end to end: scripting and directing short-form video content, designing user-generated content loops that surface real member success stories, optimising app store conversion paths, and building evergreen SEO content targeting high-intent personal finance queries. Clear reporting on installs, engagement, and attribution is expected throughout.

• Architect and execute a three-month organic growth roadmap spanning short-form video, search/SEO, and financial communities
• Script, structure, and direct short-form videos covering debt paydown strategies, net-worth tracking, and app walkthroughs for TikTok, Instagram Reels, and YouTube Shorts
• Build systems to capture real user milestones and convert them into high-converting social proof and UGC loops
• Optimise bio links, landing pages, and CTAs to maximise conversion from video views to app store downloads
• Identify and develop evergreen SEO content targeting high-intent queries around debt relief and financial independence
• Track organic performance metrics including views, click-through rates, app store referrals, and subscriber conversion, and report clearly to leadership

• Five or more years of hands-on experience building organic social or content engines that drove measurable mobile app installs or SaaS revenue
• Mastery of short-form video production including hooks, retention mechanics, and platform algorithm dynamics
• Strong personal finance knowledge, including familiarity with debt-payoff methodologies and consumer money mindsets
• Demonstrated ability to simplify complex financial concepts into compelling, action-driving content
• Data-driven approach to testing content formats and optimising for conversion signals over vanity metrics
• Self-directed with a track record of delivering structured content calendars and strategic frameworks independently

WizeFi is a seed-stage startup building an AI financial coaching and budgeting platform designed to help users achieve financial freedom. The product has demonstrated early traction and user satisfaction, and the team is now focused on scaling organic user acquisition ahead of its next growth phase.