Growth Manager (Contractor Role)

This contractor role sits within the global growth function at Meitu Inc., supporting two products: Zawa, an AI-powered content creation platform for small-business marketers, and DesignKit, an AI-powered e-commerce creative tool for high-volume sellers. Both products are in early-stage international expansion, and the priority is learning quickly across audiences, positioning, channels, and product experience.

The Growth Manager will work closely with the Head of Global Growth to sequence and prioritise experiments, then independently drive each from hypothesis through to launch, measurement, and recommendation. The role spans paid acquisition, product-led growth, localisation testing, and trial-to-paid conversion optimisation, requiring strong analytical judgment and comfort operating across distributed, cross-language teams.

• Convert growth hypotheses into clear test plans and move them from concept to launch with minimal overhead.
• Own activation and product-growth experiments in partnership with Product, including writing lightweight experiment specifications.
• Identify and test opportunities across the trial and purchase journey, including paywalls, offers, checkout, and trial-to-paid conversion.
• Execute paid acquisition tests across Meta, Google, TikTok, and other relevant channels.
• Run market-entry test programmes for priority regions, covering localisation, launch planning, creative coordination, and performance analysis.
• Maintain a prioritised experimentation backlog and establish a repeatable operating cadence that reduces cross-functional bottlenecks.

• 5+ years in growth, growth marketing, or product growth within a startup, scale-up, SaaS, or digital-product business.
• Hands-on experience with paid acquisition and creative experimentation across Meta, Google, TikTok, or comparable channels.
• Strong analytical judgment, including framing hypotheses, defining success metrics, and interpreting results independently.
• Ability to write clear briefs, lightweight PRDs, and experiment specifications without close supervision.
• Demonstrated experience working productively with distributed, cross-language teams in ambiguous environments.
• Confident use of AI tools for research, analysis, content production, and workflow efficiency.

Meitu Inc. is a technology company developing AI-powered creative and commerce tools for global markets. Its products include Zawa, a short-video and marketing content platform for small-business marketers, and DesignKit, a high-volume e-commerce creative platform for online sellers. The company is actively expanding both products into international markets.