Senior fractional leadership role at Vitruvi overseeing multi-channel revenue growth across wholesale, eCommerce, digital marketing, and Amazon, with both strategic and hands-on execution responsibilities.
Vitruvi is seeking a senior fractional marketing and growth leader to own revenue across the brand's full commercial engine. The role spans four channels: wholesale (boutique, key account, and corporate gifting), direct eCommerce, digital marketing, and Amazon. The successful candidate will set strategy and revenue targets at the executive level while remaining comfortable diving into campaign audits, listing optimisation, or site merchandising as needed.
Cross-functional collaboration with Creative, Operations, and Finance is central to this role. The ideal candidate actively uses AI tooling to improve team efficiency, accelerate decision-making, and scale output across a lean organisation. Strong agency management experience and a fluency with eCommerce and marketing platforms are essential.
- Own wholesale strategy and revenue targets across boutique, key account, and corporate gifting channels, leading and coaching the sales team to consistent growth
- Lead eCommerce end-to-end, directing site merchandising, UX improvements, pricing strategy, and promotional calendar to maximise conversion and average order value
- Oversee the digital marketing agency relationship, setting strategy and KPIs across paid search, paid social, organic social, and email/SMS channels
- Manage the Amazon agency, overseeing catalogue management, listing quality, advertising performance, and brand reputation health
- Monitor channel KPIs including ROAS, CAC, conversion rate, and AOV, translating data into clear revenue-driving recommendations
- Collaborate cross-functionally with Creative, Operations, and Finance to align forecasting, margin management, and promotional planning
- 7-10 years of experience across eCommerce, digital marketing, wholesale, and Amazon, including team leadership
- Demonstrated track record managing sales and marketing teams with measurable performance outcomes
- Experience managing external digital marketing and Amazon agencies, holding them accountable to growth and profitability targets
- Fluency with eCommerce and marketing platforms including Shopify, Google Analytics, Amazon Seller/Vendor Central, and project management tools such as Asana
- Strong analytical capability with the ability to convert performance data into actionable commercial recommendations
- Comfortable operating in a fractional capacity while delivering full accountability and senior-level impact
Vitruvi is a premium lifestyle brand known for its beautifully designed diffusers and natural essential oil blends. Positioned at the intersection of wellness and home aesthetics, the brand has established itself as a leader in the home scenting category, with a focus on quality, design, and the customer experience.
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