Creative Director Technology & Industrial Practice (Fractional / Contract)

COACT Agency leads global creative for a technology manufacturer operating across data centre cooling, microelectronics, and power. The existing team includes three Art Directors, each managing a pod of designers and copywriters producing at volume. The engagement adds senior creative judgment at the front of the process, addressing a pattern of work entering production before it was properly framed, which had been creating rework and eroding margin.

This is an embedded role with real decision rights: no project enters production without your brief sign-off, and you hold the gate on what enters client review. You will present directly to the client's VP of Global Marketing, install a repeatable intake and briefing standard, and coach three Art Directors to develop stronger strategic instincts. The initial term is 90 days, renewable in 180-day increments, with a minimum commitment of 30 hours per week.

• Interrogate and approve briefs before any work enters production, defining the problem, audience insight, and creative territory
• Lead big-idea development on major campaigns and product launches for technical B2B audiences
• Review pod output against briefs and coach Art Directors to raise the quality bar on technical storytelling
• Present and defend creative thinking directly to the client's VP of Global Marketing
• Install a documented, repeatable intake and briefing process the team can operate independently
• Escalate to VP, Client Services when pressure arises to skip strategic stages

• 10 or more years in creative leadership, with time at Creative Director level or above
• Demonstrated fluency in technical, regulated, or engineering-led B2B categories such as data centre, semiconductor, HVAC, power, or industrial
• Proven track record of installing process in organisations where you did not own the headcount
• Range across big-idea campaign work and high-volume systems thinking
• Ability to build credibility with a demanding senior client within 30 days
• Strong instinct for documenting method and creative standards, not just holding them personally

COACT is a global creative marketing agency that combines diverse perspectives to produce culturally relevant campaigns for businesses and brands. The agency takes a collaborative approach to brand elevation, working across industries and geographies to deliver creative that drives measurable client growth.