Fractional CMO — Talent Pipeline

SimpsonScarborough partners with higher education institutions that need senior marketing leadership during transitional or constrained periods, without committing to a permanent hire. Their fractional CMO bench places experienced marketing executives into these institutions on an independent-contractor basis, matched to engagements as they become available.

Joining the bench is an expression of interest rather than an application for a specific immediate role. Successful candidates will be contacted when an engagement aligns with their background and availability. Contractors are expected to hold real budget and personnel authority and to deliver measurable outcomes within complex, mission-driven environments.

• Diagnose the structure and gaps within an institution's marketing function
• Set and execute marketing strategy aligned to institutional priorities
• Hold budget and personnel authority throughout each engagement
• Drive specific, quantifiable outcomes beyond general oversight
• Serve as senior marketing leadership during transitions, reorganisations, or periods of significant change

• CMO, VP of Marketing, or equivalent senior marketing leadership experience
• Higher education background strongly preferred, or comparable experience in complex, mission-driven organisations
• Demonstrated track record of specific, measurable results
• Proven experience managing budgets and personnel directly
• Ability to operate as an independent contractor matched to placements as they arise

SimpsonScarborough is a consulting firm that works with higher education institutions across the United States. The firm provides strategic marketing and communications support, including fractional executive leadership, to colleges and universities navigating change, growth, or resource constraints.