A six-month interim CMO engagement with a mid-sized financial services firm, leading marketing through a critical leadership transition and building data-driven acquisition and personalisation capabilities.
A mid-sized financial services client is seeking an Interim Chief Marketing Officer to lead its marketing function through a six-month transition. The successful candidate will guide a team of 20, prioritise initiatives, and deliver measurable outcomes quickly. Core focus areas include new client acquisition strategy, personalised campaign delivery across digital and branch channels, and building robust marketing analytics and attribution frameworks.
The role requires close collaboration with business and digital teams to develop seamless client journeys, and oversight of CRM, marketing automation, customer data platforms, and AI-enabled targeting capabilities. The client is looking for someone who can step in immediately and contribute value from day one.
- Develop and execute client acquisition strategies to grow new business, increase product penetration, and extend lifetime client value.
- Build data-driven marketing capabilities delivering personalised, next-best-offer campaigns across digital and branch channels.
- Establish marketing analytics, attribution, and ROI measurement frameworks to improve campaign efficiency and effectiveness.
- Partner with business and digital teams to design seamless, personalised client journeys that drive engagement and retention.
- Oversee CRM, marketing automation, customer data, and AI-enabled marketing capabilities to strengthen targeting and decision-making.
- Lead and develop a team of 20, building capability and prioritising workload through the transition period.
- Significant experience leading a digital marketing function at a senior level.
- Background in financial services, with knowledge of digital marketing best practices for new client acquisition and expansion.
- Strong strategic planning and execution skills, with the ability to operate in a hands-on capacity.
- Proven ability to contribute immediately with minimal ramp-up time.
- Demonstrated track record of mentoring and developing marketing teams.
LHH Interim Management places senior executives into leadership transitions, transformation programmes, and critical project delivery across a broad range of sectors. A division of the Adecco Group, LHH connects organisations with experienced interim leaders who can deliver measurable results within defined timeframes.
Trusted by fast-growing companies around the world
