Fractional Chief Marketing Officer (CMO)

Learntastic is bringing on a fractional CMO to take full ownership of the B2C marketing function. The role sits alongside a separate B2B fractional lead, so the focus is squarely on the consumer and subscription side of the business. The hire will define go-to-market strategy, own the brand, and lead the shift away from paid-dependent acquisition toward a durable organic engine built on SEO, content, community, and lifecycle marketing.

This is a hands-on operator role. The successful candidate will manage external agencies, set channel mix, contribute to pricing and packaging decisions, and report on core metrics including CAC, LTV, conversion, and retention. Prior fractional or interim CMO experience is strongly preferred, and EdTech background is non-negotiable.

• Own B2C go-to-market strategy, including channel mix, growth roadmap, and pricing and packaging input
• Lead the transition from paid-dependent acquisition to a sustainable organic engine across SEO, content, community, and lifecycle
• Define and maintain B2C brand identity, positioning, and messaging across web, email, and campaigns
• Manage all B2C marketing channels, including paid media, organic search, social, and partnerships
• Track and report on core B2C metrics including CAC, LTV, conversion, and retention
• Direct external agencies and vendors, and coordinate with product and sales leadership to keep B2C and B2B efforts aligned

• Direct experience in online education, certification or compliance training, or an adjacent regulated-learning vertical (non-negotiable)
• Proven record leading a B2C subscription or SaaS marketing function through a comparable growth stage
• Demonstrated success shifting a business from paid-led to organic-led acquisition
• Strong brand and positioning background with hands-on execution ability, not purely delegated
• Prior fractional or interim CMO experience strongly preferred
• Comfortable working lean in a hands-on operator capacity

Learntastic is a consumer subscription EdTech business operating in the online education and training space. The company serves both B2C and B2B segments and is at a growth stage where it is actively building out its marketing leadership to scale organic acquisition and strengthen its brand in the market.