A fractional CMO opportunity with a fast-growing natural food brand, leading integrated marketing strategy across digital, in-store, retail media, and brand campaigns to drive retail velocity and sales growth.
A fast-growing natural food brand with strong distribution across Whole Foods and Costco is seeking a fractional marketing leader to accelerate its next stage of growth. The role requires someone who can connect strategy and investment directly to commercial outcomes, working hands-on in a lean, founder-led environment. The engagement is ongoing through 2027, with scope to expand or convert to full-time.
The ideal candidate brings senior CPG marketing leadership experience, a demonstrated track record of scaling emerging brands through the $20M to $100M revenue range, and direct experience with Whole Foods and Costco. Comfort operating with limited internal resources and personally driving execution is essential.
- Develop an integrated marketing strategy spanning digital, in-store, demos, events, retail media, and brand campaigns.
- Connect marketing investments to measurable outcomes including retail velocity, sell-through, awareness, and revenue growth.
- Build and manage the marketing budget, KPIs, and performance reporting cadence.
- Analyse consumer, retailer, and store-level data to prioritise initiatives and allocate spend effectively.
- Partner closely with the founder, internal marketing lead, sales, and operations teams.
- Manage and evaluate freelance, creative, media, and agency partners.
- Senior marketing leadership experience within food or beverage CPG.
- Track record scaling an emerging brand through the $20M to $100M revenue stage.
- Direct Whole Foods and Costco experience strongly preferred.
- Demonstrated ability to increase retail velocity, sell-through, or revenue through integrated marketing.
- Experience managing budgets across brand, digital, shopper, retail media, and field activation.
- Prior fractional, consulting, or founder-led company experience preferred.
ForceBrands is a specialist staffing and recruitment firm focused on the consumer goods industry, connecting brands with experienced marketing, sales, and operations talent across food, beverage, beauty, and lifestyle sectors.
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