Interim Head of Digital Marketing

FP Inc. requires an experienced interim leader to oversee the digital marketing function for an 8-month period. The role spans team leadership across paid media, Marketo email programmes, corporate social media, and website management, with responsibility for approvals, stakeholder management, and representing the team in cross-functional discussions. The hire must balance strategic oversight with hands-on operational guidance without becoming an execution bottleneck.

A central deliverable is advancing a CMS migration that has stalled at the vendor evaluation stage. This includes assessing platforms such as Adobe AEM, WordPress, dotCMS, Contentful, Storyblok, and Contentstack against business requirements, leading a content audit and remediation effort, defining governance frameworks, and producing a structured migration roadmap. The role also requires ensuring all digital activity meets the brand and regulatory standards appropriate to a financial services organisation.

• Provide senior oversight of the digital marketing team across paid media, email, website, and corporate social media
• Serve as the primary digital marketing point of contact in cross-functional meetings and leadership forums
• Lead platform evaluation and selection for the CMS migration, assessing options against business requirements and team capability
• Direct the content audit and remediation process, establishing governance for content that is cleaned, cut, or migrated
• Maintain quality and strategic direction across Marketo email programmes and paid media campaigns
• Manage vendor relationships and coordinate with external agencies throughout the migration process

• 7+ years of digital marketing experience, including at least 3 years in a leadership or management role
• Demonstrated experience leading a CMS migration or major website platform transition from evaluation through delivery
• Hands-on experience with Marketo or a comparable enterprise email marketing platform
• Proven ability to lead content audits, site remediation, and content governance initiatives
• Strong cross-functional collaboration and stakeholder management skills in complex corporate environments
• Ability to ramp quickly in an interim or contract leadership capacity

FP Inc. is a financial services organisation committed to building an inclusive environment for team members and clients. The company operates across digital marketing, corporate communications, and technology functions, and utilises structured hiring processes including AI-assisted screening for certain roles.