Growth Marketing Manager (Contractor) at Meitu Inc.

Zawa is an AI-driven content creation tool built for small business marketers, social media managers, and freelancers. The platform converts product images into short-form social video content. The business is at an early stage of international expansion, and this contractor role is central to that push.

The Growth Marketing Manager will lead paid channel strategy, creative development, and performance experimentation across Meta, Google, TikTok, and influencer, working alongside a China-based paid execution team. The priority is rapid learning across activation, positioning, and market fit in new regions. The role requires a self-sufficient operator who can both develop strategy and produce ad creative directly using AI tools.

• Own channel strategy and budget allocation across paid search, paid social, display, and influencer marketing
• Develop and test creative strategies across audiences, formats, and value propositions for each platform
• Produce and iterate on ad creative independently using AI tools, and brief freelance support for higher-production executions
• Translate user research and positioning hypotheses into messaging frameworks, audience strategies, and creative briefs
• Coordinate influencer briefing with the KOL execution team to align content with paid channel strategy
• Partner with the data team on measurement and attribution, and feed learnings back into product and positioning discussions

• 5 or more years of hands-on experience across paid performance channels including Meta, Google, and TikTok or app store acquisition
• Proven ability to build or significantly shape an acquisition function from scratch, including channel and budget decision-making
• SaaS or product marketing fluency across subscription, freemium, and credit-based funnels
• Comfortable producing and iterating on ad creative using AI tools without reliance on a dedicated creative team
• Strong analytical skills with the ability to form hypotheses, read performance data, and design subsequent tests
• Self-starter who can work autonomously in a fast-moving, pre-product-market-fit environment

Meitu Inc. is a technology company known for its consumer and professional creative applications. Zawa is Meitu's AI-powered content creation platform targeting small business marketers and social media managers globally. The company is in the early stages of expanding Zawa into international markets, with product and creative teams based in China.