Director of Growth (Fractional)

Acheron Psychiatry is a New York City mental health practice offering psychiatry, psychotherapy, ketamine-assisted psychotherapy, EMDR, neuropsychological services, and integrative treatments. With a capable clinical team and internal marketing support already in place, they now need a senior growth leader to connect these elements into a coherent strategy and build the relationship-driven infrastructure their practice requires.

This is not a digital advertising role. The primary focus is on developing sustainable referral relationships with psychiatrists, therapists, physicians, hospitals, schools, and professional organisations. The Director of Growth will work closely with the founder, leadership, an internal marketing specialist, and an external agency to establish structured referral systems, define growth KPIs, and translate clinical offerings into clear positioning and patient acquisition strategies. The initial commitment is approximately 8 to 15 hours per week, with flexibility as the practice evolves.

• Develop and lead the overall growth strategy with clear priorities, measurable goals, and accountability frameworks.
• Build a structured referral partnership programme, including identifying high-value referral sources and creating systems for outreach, follow-up, and ongoing relationship management.
• Translate new clinical programmes into positioning, messaging, launch plans, and sustainable patient acquisition strategies.
• Establish CRM, referral tracking, and relationship-management processes, and develop practical growth metrics for leadership reporting.
• Provide senior direction and mentorship to the internal marketing specialist, and coordinate effectively with the external marketing agency.
• Evaluate existing marketing channels and advise leadership on where additional investment is likely to generate meaningful returns.

• Significant experience leading growth, business development, or referral development for a healthcare, behavioural health, or relationship-driven professional-services organisation.
• Demonstrated ability to build referral and partnership channels, beyond managing paid advertising or digital campaigns.
• Strong understanding of CRM, funnel management, patient or client engagement, and growth analytics.
• Experience developing growth systems for founder-led or entrepreneurial organisations.
• Excellent interpersonal skills and comfort building relationships with clinicians and professional referral sources.
• Appreciation for the ethical and reputational considerations involved in marketing mental health services.

Acheron Psychiatry is a growing mental health practice based in New York City, offering a broad range of services including psychiatry, psychotherapy, ketamine-assisted psychotherapy, EMDR, neuropsychological assessments, and group therapy. The practice combines strong clinical care with thoughtful innovation and a distinctive voice in the mental health landscape.