Digital Marketing Transformation Director/Lead - Interim

A leading international consumer healthcare business is accelerating its direct-to-consumer capabilities and digital growth strategy. This interim leadership role is responsible for shaping and delivering a best-in-class digital marketing, customer engagement and DTC transformation programme across an organisation transitioning from a retail-led model to a data-driven, consumer-centric one.

The director will combine strategic thinking with hands-on execution, defining the roadmap for DTC revenue expansion, setting future-state martech and customer data architecture, and leading cross-functional change programmes. The engagement spans commercial, marketing, digital and technology functions, with regular engagement at executive and board level. Candidates from MBB or similar strategy consulting backgrounds with consumer healthcare, FMCG or subscription sector exposure are strongly preferred.

• Develop and lead the organisation's digital growth strategy, including roadmap definition for DTC revenue and customer lifetime value expansion.
• Build and optimise a scalable DTC operating model, including subscription, loyalty and lifecycle marketing programmes.
• Drive measurable improvements in marketing ROI by establishing advanced performance measurement and attribution frameworks.
• Define future-state martech and customer data architecture, improving consumer insight usage for commercial decision-making.
• Lead cross-functional transformation programmes spanning commercial, marketing, digital, technology and external partners.
• Influence and align executive stakeholders behind strategic objectives while fostering a culture of experimentation and continuous improvement.

• Background at a leading strategy consulting firm, MBB or equivalent, with significant digital transformation or growth strategy experience.
• Proven track record supporting consumer-facing organisations on DTC growth, CRM, customer analytics and eCommerce initiatives.
• Experience delivering enterprise-wide transformation programmes and engaging with senior executive or board-level stakeholders.
• Strong understanding of digital marketing channels, performance measurement, segmentation and personalisation.
• Exposure to consumer healthcare, FMCG, nutrition, wellness or subscription-based consumer product sectors is highly desirable.
• Commercially driven, analytically rigorous, and comfortable operating in fast-paced or private equity-backed environments.

Evolution Consulting Partners is a consulting firm that sources and places senior interim and fractional leaders for strategic transformation engagements. The firm works with consumer, healthcare and private equity-backed businesses seeking experienced executives for complex growth and digital change programmes.