A fractional CRO engagement to lead go-to-market transformation for a newly carved-out enterprise software business, returning a $200M ARR US operation to double-digit growth.
Finatal is partnering with a private equity fund on a carve-out of a large enterprise software business. The US operation carries roughly $200M ARR across around 60 quota-carrying sellers and is currently in slight decline. The goal is to return it to 10-15% annual growth over the engagement period. The business sells complex, multi-year enterprise contracts and is transitioning from on-premises to SaaS, with an emerging AI product line.
The fractional CRO will join as an independent advisor to management and investors, beginning with a GTM diagnostic and then supporting the leadership team through transformation. The initial commitment is likely 2-3 days per week for the first three months, winding down into lighter advisory support through implementation. Board attendance may be required.
- Conduct a GTM diagnostic to identify weaknesses in the existing sales organisation and go-to-market approach
- Redesign sales org structure and incentive models, with a rebalance toward new-logo growth
- Define and refine the channel and partner strategy as part of the broader growth plan
- Advise on market positioning as the business establishes itself as a standalone brand
- Shape the long-term GTM organisation design and leadership requirements
- Attend Board meetings and act as a peer and mentor to the global CRO
- Former CRO or CCO at a software business with $1bn or more in revenue
- Demonstrated experience in private equity-backed environments
- Proven track record of returning a declining sales organisation to double-digit growth, including changes to systems, processes, and people
- Experience with channel and partner-led growth models
- Board-level credibility and the ability to operate as a senior independent advisor
- Availability for 2-3 days per week initially, with flexibility to wind down into lighter support
Finatal is a specialist executive search and advisory firm focused on private equity-backed technology and software businesses. The firm places senior interim and fractional leaders across finance, commercial, and operational functions, working closely with PE funds and portfolio companies on critical transformation mandates.
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