Fractional Chief Marketing & Growth Officer

Rest and Reset is looking for a senior marketing and growth executive to lead the full customer growth function on a fractional basis. The role combines CMO and Head of Growth responsibilities, covering brand positioning, demand generation, conversion optimisation, retention, and B2B partnership development. The engagement begins at up to 20 hours per week with an initial three-month term, and there is potential for long-term extension or transition to a full-time executive role based on performance.

This is a hands-on leadership position. The successful candidate will work directly across paid media, creative direction, CRM, analytics, website optimisation, and agency management. They will be accountable for measurable business outcomes including customer acquisition cost, return on ad spend, and revenue growth. The role suits an operator who is equally comfortable setting strategy and executing across channels.

• Own and evolve the brand identity and 'Sanctuary' positioning across all customer touchpoints, including creative direction for photography, video, and lifestyle content
• Develop and execute a multi-channel demand generation strategy across Meta, Google, Pinterest, affiliate, and influencer channels to drive profitable acquisition
• Lead continuous A/B and multivariate testing across ad creative, messaging, landing pages, and offers to improve conversion rates and reduce CAC
• Build and refine audience segmentation strategies, including prospecting, lookalike, retargeting, lifecycle, and high-value customer cohorts
• Manage CRM, retention programmes, and the customer journey to maximise lifetime value and reduce churn
• Hold agencies and vendors accountable for performance KPIs, and identify and develop B2B partnership and expansion opportunities

• Proven track record leading marketing and growth functions for a D2C or e-commerce brand, including paid media and brand strategy
• Hands-on experience managing Meta, Google, and Pinterest advertising campaigns with measurable ROAS and CAC outcomes
• Strong grasp of CRM, email and retention marketing, and customer lifecycle management
• Experience managing creative direction, influencer programmes, and external agencies or vendors
• Comfortable operating at both strategic and executional levels in an early-stage business environment
• US-based with availability for up to 20 hours per week, with flexibility to expand as the business scales

Rest and Reset is an early-stage direct-to-consumer brand specialising in home textiles and soft goods. The business is built around a 'Sanctuary' positioning, helping customers transform their homes. It has an established operational foundation with quality sourcing and healthy margins, and is now focused on accelerating brand awareness and revenue growth.