Fractional CMO at How To MANAGE a Small Law Firm

How To MANAGE a Small Law Firm (HTM) is the leading provider of fractional C-suite services for solo and small law practices in the United States. In this role, you serve as the outsourced marketing leader across a portfolio of law firm clients, setting strategy, building repeatable systems, and coaching principals and their internal teams. Business development is handled by HTM, so the focus is entirely on client delivery and measurable growth.

The position is a full-time W-2 arrangement, fully remote, with candidates required to reside in one of the specified U.S. states and hold current work authorisation without sponsorship. The role is structured for experienced CMOs who have managed multiple concurrent SMB client relationships under that specific title, not VP or Director equivalents.

• Develop and own brand strategy and positioning for each client in the assigned portfolio
• Plan and oversee marketing execution across digital and traditional channels
• Define KPIs, build analytics frameworks, and report performance to clients and internal stakeholders
• Coach law firm owners and their internal marketing staff on strategy and execution
• Implement marketing systems and processes that enable consistent, scalable client outcomes
• Manage concurrent client relationships simultaneously, maintaining accountability for results across the portfolio

• 12 or more years of senior marketing leadership, including at least 10 years holding the specific title of CMO or Fractional CMO
• Demonstrated concurrent management of multiple SMB clients (revenue range roughly $5M to $30M or more) under the CMO title
• Data-driven approach with the ability to coach non-marketing executives on strategy
• Bachelor's degree or equivalent senior leadership experience
• Current U.S. work authorisation without sponsorship, and residency in one of the specified states
• Experience in legal, agency, or consulting environments is advantageous but not required

How To MANAGE a Small Law Firm is a U.S.-based firm specialising in fractional C-suite services for solo and small law practices. The business provides operational, financial, and marketing leadership to law firm owners who need executive-level expertise without the cost of a full-time hire.