Fractional Chief Growth Officer (Head of Growth)

CX Group, parent company of Second To None and BestMark, is entering a new growth phase and needs a senior fractional growth executive to partner directly with the CEO. The role centres on designing and executing a disciplined commercial growth programme spanning demand generation, brand positioning, account-based marketing, content, sales enablement, RevOps, and analytics. The position is fully remote within the United States, operating on a fractional engagement of roughly 20 to 25 hours per week with scope to expand.

Success is measured by concrete business outcomes: growth in qualified enterprise pipeline, new account acquisition, higher average contract value, portfolio diversification, and demonstrable marketing ROI. The CGO will also oversee HubSpot strategy, attribution reporting, and executive dashboards that connect investment to performance across both brands.

• Develop and execute an integrated enterprise growth strategy in direct partnership with the CEO and leadership team
• Build a repeatable demand generation engine targeting mid-market and enterprise clients
• Align marketing, sales, and RevOps functions around shared growth priorities and KPIs
• Manage a network of specialist external partners covering SEO, paid media, ABM, content, and CRM
• Oversee HubSpot strategy, pipeline analytics, attribution modelling, and executive reporting dashboards
• Strengthen brand positioning and messaging across both CX Group subsidiaries to support complex enterprise buying journeys

• 10 or more years leading B2B growth organisations, with direct experience selling into enterprise and mid-market accounts
• Demonstrated success building predictable demand generation programmes with measurable pipeline outcomes
• Deep expertise in HubSpot, CRM strategy, RevOps, and revenue attribution
• Hands-on experience with account-based marketing and navigating complex enterprise buying committees
• Proven ability to set strategy and manage specialist agency and partner ecosystems
• Strong analytical and commercial decision-making skills, with confident executive communication and presentation ability

CX Group (cxgroup.com) is the parent company of Second To None and BestMark, two of North America's leading customer experience and mystery shopping organisations. The business helps multi-location consumer brands identify and resolve customer experience breakdowns across retail, restaurant, automotive, healthcare, and financial services sectors using human-powered insights, advanced analytics, and proprietary technology.