Fractional Email & SMS Specialist
Fractional Email & SMS. Retention Revenue Unlocked.
Senior owned-channel leadership that builds flows, grows your list, and turns email and SMS into your highest-ROI acquisition and retention channel.
Why retention specialists choose Fractionus
- Vetted practitioners only. We shortlist experienced email & SMS specialists with track records in your platform and product category.
- Fast start. Typical kickoff in days — every week without optimised flows is leaving revenue on the table.
- Flexible engagement. 1–3 days/week, day rate or retainer.
- Clear outcomes. Flow audit, campaign calendar, list segmentation, and measurable revenue-per-subscriber improvement.
What is a Fractional Email & SMS Specialist?
A Fractional Email & SMS Specialist is a senior CRM and owned-channel practitioner who partners with your team part-time to own strategy, automation, and campaign execution across email and SMS. They combine platform expertise with commercial thinking — ensuring every touchpoint in your customer lifecycle drives engagement and revenue.
Where they go deep
- Flow architecture (welcome, abandon, post-purchase, win-back, VIP)
- Campaign strategy and editorial calendar management
- List segmentation, suppression, and health management
- Deliverability optimisation and inbox rate monitoring
- A/B testing strategy for subject lines, content, and timing
- Platform setup, migration, and integration (Klaviyo, Attentive, Mailchimp, Omnisend)
- Revenue reporting and attribution per flow and campaign
Fractional CSIO
Ex-SoundCloud
Fractional CRO
Ex-Heineken
Fractional CXO
Ex-McKinsey
Fractional GTM
Ex-Salesforce
Fractional Head of AI
Ex-GE Capital
Fractional COO
Ex-Glossier
Fractional CTO
Ex-Afterpay
Fractional CTO
Ex-Google
Fractional CPO
Ex-Pleo
Fractional CTO
Ex-BMW
Fractional CPO
Ex-Lego
Fractional CFO
Ex-We Are Brands
When to hire a Fractional Email & SMS Specialist
- Your flows are set-and-forget from two years ago. An audit almost always reveals significant untapped revenue in abandoned cart, browse abandon, and post-purchase sequences.
- Open rates are declining and you don’t know why. Deliverability, list hygiene, and send cadence issues are technical problems that require specialist diagnosis.
- You’re sending campaigns but have no automation strategy. Manual campaigns without flows means you’re leaving 30–50% of potential email revenue unrealised.
- You’re launching SMS and need it done right from the start. SMS done wrong is expensive and damages customer relationships. A specialist sets up compliance, flows, and tone correctly from day one.
What does engagement look like?
Most companies start at 1–2 days per week for the first 90 days to audit, rebuild key flows, and establish a campaign cadence, then settle into an ongoing management rhythm. Common formats: monthly retainer or project-based flow rebuild.
90-Day deliverables typically include
- Full flow and list audit
- Deliverability assessment and inbox rate improvement
- Top 5 flows rebuilt or optimised
- List segmentation and suppression strategy
- Campaign calendar and template design brief
- Revenue-per-subscriber reporting baseline
Fractional Email & SMS Specialist
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Why the fractional model is surging
Email and SMS are the highest-ROI channels in ecommerce and subscription businesses — yet most companies run them with junior talent or agencies that don’t understand the product deeply enough. The fractional model gives brands access to senior, embedded CRM expertise that treats the channel like a revenue function, not a broadcast tool.
How Fractionus works
- Brief us once. Your platform, current list size, flow setup, and revenue goals from owned channels.
- Shortlist in days. Meet 2–3 vetted fractional Email & SMS specialists matched to your platform and category.
- You choose. Interview, check fit, and select your practitioner.
- We handle everything else. Paperwork, billing, and smooth scale-up/scale-down.
What you’ll get — and measure
- Revenue-per-subscriber improvement tracked from day one
- Flow revenue as a percentage of total revenue — typically growing to 30–40%+
- Deliverability and open rate benchmarks tracked weekly
- A campaign calendar and flow library your team can run independently
Fractional leaders from top brands
Frequently Asked Questions
Common questions about working with a Fractional Email & SMS Specialist through Fractionus
Do they also write email copy?
Most fractional Email & SMS Specialists both write and brief copy — they own the full programme, not just the platform configuration.
What platforms do your Email & SMS Specialists work with?
Our network is strongest in Klaviyo, but includes specialists across Attentive, Postscript, Omnisend, and Mailchimp. We match based on your existing platform.
How quickly can we start?
Most clients meet shortlists within a week and kick off within days after selection.
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