Fractional Head of Ecommerce
Fractional Head of Ecommerce. Store, Owned.
Senior ecommerce leadership that drives site performance, aligns your CRO, campaigns, and ops, and owns the P&L — without the full-time overhead.
Why ecommerce leaders choose Fractionus
- Vetted operators only. We shortlist experienced Heads of Ecommerce with track records on your platform and in your category.
- Fast start. Typical kickoff in days — critical when trading performance needs urgent attention.
- Flexible engagement. 2–3 days/week, day rate or retainer.
- Clear outcomes. Trading plan, conversion roadmap, team alignment, and measurable revenue improvement.
What is a Fractional Head of Ecommerce?
A Fractional Head of Ecommerce is a senior operator who partners with your team part-time to own the ecommerce function end-to-end. They sit across strategy, performance, and platform — driving day-to-day execution while building the systems and processes that create sustainable growth.
Where they go deep
- Trading strategy, weekly trading reviews, and promotional calendar
- Site performance monitoring (conversion rate, AOV, revenue per session)
- CRO prioritisation and test management
- Campaign coordination across email, paid, and organic
- Platform management (Shopify, Shopify Plus, Magento, custom)
- Fulfilment, returns, and CS performance oversight
- Team structure, hiring, and agency management
- Ecommerce P&L ownership and budget management
Fractional CSIO
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Ex-We Are Brands
When to hire a Fractional Head of Ecommerce
- Revenue is growing but profit isn’t. A fractional Head of Ecommerce audits the full P&L and identifies the margin levers that matter most.
- Your ecommerce team lacks a senior leader. Channel specialists and developers without a Head of Ecommerce to align them default to siloed work. A fractional Head of Ecommerce provides the coordination layer.
- You’re replatforming or launching a major site update. A fractional Head of Ecommerce owns the brief, manages the agency, and ensures the outcome is commercially sound.
- You’re scaling into new markets or channels. International, wholesale, B2B, or new marketplace — a fractional Head of Ecommerce builds the expansion model.
What does engagement look like?
Most companies engage a fractional Head of Ecommerce at 2–3 days per week — enough to run the trading cadence, attend key meetings, and be available for decisions. Common formats: monthly retainer or a defined trading improvement sprint.
90-Day deliverables typically include
- Full ecommerce P&L and trading audit
- Site performance baseline and conversion gap analysis
- 90-day trading and promotional calendar
- Team and agency alignment framework
- CRO priority roadmap
- Weekly trading review cadence and dashboard
Fractional Head of Ecommerce
Your next move is one conversation away.
Why the fractional model is surging
DTC and ecommerce brands increasingly need the equivalent of a senior GM for their digital store — someone who owns the full commercial picture, not just a channel or function. The fractional model gives brands access to that leadership at the stage they need it, without the $180K+ commitment of a full-time Head of Ecommerce.
How Fractionus works
- Brief us once. Your platform, revenue stage, team structure, and the ecommerce challenges you need to solve.
- Shortlist in days. Meet 2–3 vetted fractional Heads of Ecommerce matched to your category.
- You choose. Interview, check fit, and select your leader.
- We handle everything else. Paperwork, billing, and smooth scale-up/scale-down.
What you’ll get — and measure
- Revenue per session and conversion rate tracked weekly against baseline
- A trading calendar with clear promotional logic and margin targets
- A cross-functional team working from a shared ecommerce roadmap
- Ecommerce P&L improving month-on-month
Fractional leaders from top brands
Frequently Asked Questions
Answers to the most common questions about working with a Fractional Head of Ecommerce through Fractionus
How is a Head of Ecommerce different from a Director or Chief Ecommerce Officer?
A Head of Ecommerce runs the day-to-day operation. A Director typically adds a strategic and multi-market layer. A Chief Ecommerce Officer is the C-suite owner of the full digital commerce P&L. Start with a Head of Ecommerce unless you’re operating at significant scale.
Which platforms do your ecommerce leaders work with?
Our network covers Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and custom-built platforms. We match based on your specific stack.
How quickly can we start?
Most clients meet shortlists within a week and kick off within days after selection.
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