Hire a Fractional Ecommerce Marketer
Fractional Ecommerce Marketer. DTC Growth, Owned.
Senior ecommerce marketing expertise that combines channel strategy, performance, and retention into a single growth motion — built specifically for DTC brands and Shopify stores that want to scale without burning through budget.
Why DTC brands choose Fractionus
- Vetted practitioners only. We shortlist ecommerce marketers with real DTC track records — revenue growth, CAC improvement, and LTV building in your category.
- Fast start. Typical kickoff in days, not months.
- Flexible engagement. 2–3 days/week, day rate or retainer, structured around your trading calendar.
- Clear outcomes. Growth strategy, channel roadmap, unit economics model, and measurable revenue improvement.
What is a Fractional Ecommerce Marketer?
A Fractional Ecommerce Marketer is a senior growth operator who partners with your brand part-time to own the marketing strategy and execution across your DTC business. They bring the rare combination of channel expertise and commercial thinking that turns marketing activity into profitable revenue growth — not just traffic or impressions.
Where they go deep
- Growth strategy and customer acquisition roadmap
- Paid social strategy (Meta, TikTok) and agency/internal team management
- Email and SMS programme strategy (Klaviyo, Attentive, Postscript)
- SEO and organic content strategy for ecommerce
- Conversion rate optimisation across the purchase funnel
- Customer retention programme and loyalty strategy
- Unit economics modelling (CAC, LTV, payback period, contribution margin)
- Analytics, attribution, and reporting framework design
Fractional CSIO
Ex-SoundCloud
Fractional CRO
Ex-Heineken
Fractional CXO
Ex-McKinsey
Fractional GTM
Ex-Salesforce
Fractional Head of AI
Ex-GE Capital
Fractional COO
Ex-Glossier
Fractional CTO
Ex-Afterpay
Fractional CTO
Ex-Google
Fractional CPO
Ex-Pleo
Fractional CTO
Ex-BMW
Fractional CPO
Ex-Lego
Fractional CFO
Ex-We Are Brands
When to hire a Fractional Ecommerce Marketer
- Your marketing is generating traffic but not profitable revenue. High traffic and poor margins is a unit economics problem. A fractional Ecommerce Marketer rebuilds the growth model around the metrics that actually matter.
- You’re running channels independently without a growth strategy connecting them. Paid, email, and SEO running in silos creates redundant spend and missed leverage. A fractional Ecommerce Marketer builds the integrated model.
- Your CAC is rising and LTV isn’t keeping pace. This is the most common growth ceiling for DTC brands. Fixing it requires both acquisition efficiency and retention investment — a fractional Ecommerce Marketer owns both sides.
- You have marketing headcount but no senior commercial leadership. Channel managers without a senior growth operator to align them default to activity metrics. A fractional Ecommerce Marketer gives them a revenue-connected direction.
What does engagement look like?
Most brands engage a fractional Ecommerce Marketer at 2–3 days per week, embedded across the marketing function and actively managing or overseeing channel execution. Common formats: monthly retainer or a defined growth sprint around a key trading period.
90-Day deliverables typically include
- Full marketing and unit economics audit
- Channel strategy and budget allocation recommendation
- Customer acquisition model and LTV framework
- Email and retention programme assessment and improvement plan
- Attribution model and reporting dashboard
- 90-day trading and campaign calendar
Hire a Fractional Ecommerce Marketer
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Why the fractional model is surging
The DTC marketing landscape is genuinely complex — iOS changes, rising CPMs, platform algorithm shifts, and increasing competition have made performance marketing less predictable and retention marketing more important than it’s ever been. The brands navigating this well are those with senior commercial marketing leadership that understands the full picture. The fractional model gives scaling DTC brands access to that seniority without the full-time cost.
How Fractionus works
- Brief us once. Your brand, revenue stage, current channel mix, and the growth challenges you’re trying to solve.
- Shortlist in days. Meet 2–3 vetted fractional Ecommerce Marketers matched to your category and platform.
- You choose. Interview, check fit, and select your growth lead.
- We handle everything else. Paperwork, billing, and smooth scale-up/scale-down.
What you’ll get — and measure
- CAC improving and LTV growing — tracked monthly against a pre-engagement baseline
- Channel contribution to revenue clearly understood and optimised
- A retention programme that converts first-time buyers into repeat customers
- A marketing team with clear direction, accountability, and the commercial context to make better decisions
Fractional leaders from top brands
Frequently Asked Questions
Answers to the most common questions about working with a Fractional Ecommerce Marketer through Fractionus
How is a Fractional Ecommerce Marketer different from a Fractional Head of Marketing?
A Fractional Head of Marketing owns the full marketing function across any business type. A Fractional Ecommerce Marketer has deep, category-specific expertise in DTC growth — they understand the Shopify ecosystem, the unit economics of ecommerce, and the specific channel dynamics of consumer brands. If you’re a DTC or ecommerce brand, the specialist is almost always the right choice.
Will they manage our paid media agencies?
Yes. A fractional Ecommerce Marketer is typically the senior commercial lead who manages agency relationships, sets briefs, reviews performance, and holds agencies accountable to the right metrics. They can also transition channels in-house if that’s the right commercial decision.
How quickly can we start?
Most clients meet shortlists within a week and kick off within days after selection.
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