Fractional Glossary Terms
Fractional Head of Marketing
Fractional Head of Marketing
frak-shuh-nl hed uv mar-kih-ting (noun)
A Fractional Head of Marketing is a senior marketing leader hired on a part-time or contract basis to lead brand, campaigns, content, and growth strategy — without the cost or commitment of a full-time marketing executive.
Unlike a CMO who works at the board level, a Fractional Head of Marketing tends to be more hands-on — leading execution as much as strategy, managing agencies and contractors, and building the marketing function from the ground up where needed.
For businesses that need someone to own marketing end-to-end but aren't at the stage for a C-suite hire, this is the role that bridges the gap.
Think: a senior marketer who can both set the strategy and actually get the work done.

Fractional CSIO
Ex-SoundCloud
Fractional CRO
Ex-Heineken

Fractional CXO
Ex-McKenzie

Fractional GTM
Ex-Salesforce
Fractional Head of AI
Ex-GE Capital

Fractional COO
Ex-Glossier
Fractional CTO
Ex-Afterpay

Fractional CTO
Ex-Google
Fractional CPO
Ex-Pleo

Fractional CTO
Ex-BMW

Fractional CPO
Ex-Lego
Fractional CFO
Ex-We Are Brands
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