Fractional Performance Marketing Manager
Fractional Performance Marketing. ROAS Owned.
Senior paid acquisition leadership across Meta, Google, TikTok, and beyond — strategy set, budgets managed, and returns maximised without the full-time overhead.
Why performance marketers choose Fractionus
- Vetted practitioners only. We shortlist experienced performance marketers with track records in your channels and category.
- Fast start. Typical kickoff in days — critical when spend is running and results are below target.
- Flexible engagement. 1–3 days/week, day rate or retainer.
- Clear outcomes. Channel audit, budget allocation, creative testing framework, and measurable CAC improvement.
What is a Fractional Performance Marketing Manager?
A Fractional Performance Marketing Manager is a senior paid acquisition specialist who partners with your team part-time to own strategy and execution across your paid channels. They combine deep channel expertise with analytical rigour — ensuring your budget is allocated to the highest-ROI opportunities and your creative is tested systematically.
Where they go deep
- Paid social strategy and campaign management (Meta, TikTok, Pinterest, LinkedIn)
- Paid search (Google Ads, Shopping, Performance Max, Bing)
- Budget allocation and bid strategy optimisation
- Creative testing framework and performance creative briefing
- Attribution modelling and channel ROI reporting
- Audience strategy, retargeting, and prospecting funnels
- Landing page and conversion rate optimisation for paid traffic
Fractional CSIO
Ex-SoundCloud
Fractional CRO
Ex-Heineken
Fractional CXO
Ex-McKinsey
Fractional GTM
Ex-Salesforce
Fractional Head of AI
Ex-GE Capital
Fractional COO
Ex-Glossier
Fractional CTO
Ex-Afterpay
Fractional CTO
Ex-Google
Fractional CPO
Ex-Pleo
Fractional CTO
Ex-BMW
Fractional CPO
Ex-Lego
Fractional CFO
Ex-We Are Brands
When to hire a Fractional Performance Marketing Manager
- CAC is rising and you don’t know why. A fractional performance marketer audits every layer — targeting, creative, landing pages, and attribution — and identifies the root cause.
- You’re scaling spend and need a senior hand on the wheel. Junior execution at high spend is expensive. A fractional performance marketer provides the strategic oversight spend scaling requires.
- You’re launching on a new channel. TikTok, CTV, or programmatic — a fractional specialist gets you live without the trial-and-error cost.
- Your agency isn’t delivering. A fractional performance marketer can manage and hold your agency accountable, or replace them with direct execution.
What does engagement look like?
Most companies start at 1–2 days per week to run the channel audit, reset strategy, and optimise the highest-spend campaigns, then expand as new channels are launched. Common formats: monthly retainer or project-based sprint.
90-Day deliverables typically include
- Full channel audit and performance diagnostic
- Budget reallocation recommendation and implementation
- Creative testing framework and first test cohort
- Attribution model review and reporting dashboard
- Audience strategy and funnel redesign
- CAC and ROAS benchmarks by channel
Fractional Performance Marketing Manager
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Why the fractional model is surging
Senior performance marketers command $120K–$180K in full-time roles, and the channel landscape changes fast enough that many businesses don’t need the same person five days a week. The fractional model gives brands access to the senior expertise that moves the metrics, without the overhead of a permanent hire.
How Fractionus works
- Brief us once. Your channels, spend level, current performance, and acquisition goals.
- Shortlist in days. Meet 2–3 vetted fractional performance marketers matched to your channels and category.
- You choose. Interview, check fit, and select your practitioner.
- We handle everything else. Paperwork, billing, and smooth scale-up/scale-down.
What you’ll get — and measure
- CAC improvement tracked against a clear pre-engagement baseline
- Budget allocated to the highest-ROI channels and audiences
- A creative testing framework your team can run independently
- Weekly performance reporting tied to revenue targets
Fractional leaders from top brands
Frequently Asked Questions
Common questions about working with a Fractional Performance Marketing Manager through Fractionus
Can a fractional Performance Marketing Manager also manage our creative?
They typically own the creative brief and performance analysis — identifying what’s working, what’s not, and briefing the creative team accordingly. Some also produce creative directly, particularly static ads and copy.
Do they manage ad accounts directly or just strategically?
Both — most fractional Performance Marketing Managers have hands-on access to ad accounts and make campaign-level decisions directly, not just advisorially.
How quickly can we start?
Most clients meet shortlists within a week and kick off within days after selection.
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