Fractional Glossary Terms

Fractional Ecommerce Manager

frak-shuh-nl ee-kom-ers man-uh-jer (noun)

A Fractional Ecommerce Manager is a senior ecommerce specialist hired on a part-time or project basis to lead the strategy, performance, and operations of an online store - without the cost or commitment of a full-time hire.

They own the levers that drive online revenue: conversion rate optimisation, product merchandising, email and retention strategy, platform management, and the performance marketing decisions that determine whether a store scales or stagnates.

For ecommerce brands that have outgrown their current setup but aren't ready to build a full in-house team, a Fractional Ecommerce Manager is the senior operator who comes in, identifies the gaps, and gets the numbers moving.

Think: the ecommerce operator your brand needs, available on the terms that actually make sense.

Hiring for this? See the fractional Head of Ecommerce hiring page for when to bring one in, what the engagement looks like, and how Fractionus places them.