Fractional Glossary Terms
Fractional Ecommerce Manager
Fractional Ecommerce Manager
frak-shuh-nl ee-kom-ers man-uh-jer (noun)
A Fractional Ecommerce Manager is a senior ecommerce specialist hired on a part-time or project basis to lead the strategy, performance, and operations of an online store — without the cost or commitment of a full-time hire.
They own the levers that drive online revenue: conversion rate optimisation, product merchandising, email and retention strategy, platform management, and the performance marketing decisions that determine whether a store scales or stagnates.
For ecommerce brands that have outgrown their current setup but aren't ready to build a full in-house team, a Fractional Ecommerce Manager is the senior operator who comes in, identifies the gaps, and gets the numbers moving.
Think: the ecommerce operator your brand needs, available on the terms that actually make sense.

Fractional CSIO
Ex-SoundCloud
Fractional CRO
Ex-Heineken

Fractional CXO
Ex-McKinsey

Fractional GTM
Ex-Salesforce
Fractional Head of AI
Ex-GE Capital

Fractional COO
Ex-Glossier
Fractional CTO
Ex-Afterpay

Fractional CTO
Ex-Google
Fractional CPO
Ex-Pleo

Fractional CTO
Ex-BMW

Fractional CPO
Ex-Lego
Fractional CFO
Ex-We Are Brands
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