Fractional Glossary Terms

Fractional Ecommerce Manager

frak-shuh-nl ee-kom-ers man-uh-jer (noun)

A Fractional Ecommerce Manager is a senior ecommerce specialist hired on a part-time or project basis to lead the strategy, performance, and operations of an online store — without the cost or commitment of a full-time hire.

They own the levers that drive online revenue: conversion rate optimisation, product merchandising, email and retention strategy, platform management, and the performance marketing decisions that determine whether a store scales or stagnates.

For ecommerce brands that have outgrown their current setup but aren't ready to build a full in-house team, a Fractional Ecommerce Manager is the senior operator who comes in, identifies the gaps, and gets the numbers moving.

Think: the ecommerce operator your brand needs, available on the terms that actually make sense.