Fractional VP of Sales (K-12 Education)

Dumroo.ai is an AI-first education platform supporting K-12 school districts with intelligent analytics, teaching assistants, personalised learning tools, and district-wide data insights. The company is entering a growth phase and needs an experienced sales leader to build its go-to-market capability from the ground up.

This is a hands-on fractional leadership role reporting directly to the Founder and CEO. The successful candidate will define the sales strategy, establish scalable processes, personally close strategic district accounts, implement CRM practices using Zoho CRM, and recruit and mentor the initial sales team including BDMs, SDRs, and business development interns. Preference is given to candidates with existing relationships across K-12 decision-makers and familiarity with district procurement and education funding cycles.

• Develop and execute a go-to-market strategy for the U.S. K-12 education market, including target customer profiles, buyer personas, and market segmentation.
• Personally engage strategic prospects, support product demonstrations, and help close the company's first wave of district customers.
• Build and document a complete sales playbook, including pipeline stages, qualification criteria, pricing strategy, and forecasting methodology.
• Recruit, onboard, coach, and mentor Business Development Managers, SDRs, and business development interns.
• Implement CRM best practices using Zoho CRM, develop pipeline reporting, and monitor conversion metrics.
• Collaborate with Marketing, Product, and Customer Success to align commercial strategy and share customer insights.

• 10+ years of enterprise B2B sales experience, with 5+ years leading SaaS sales teams.
• Demonstrated success building sales organisations in early-stage or high-growth environments.
• Proven track record closing enterprise software deals in the U.S. K-12 or edtech market.
• Experience developing and implementing sales playbooks and scalable processes.
• Strong leadership, coaching, and negotiation capabilities with excellent executive communication skills.
• Preferred: existing relationships with Superintendents, CIOs, and other K-12 decision-makers, and familiarity with district procurement, RFPs, and education funding cycles.

Dumroo.ai is an AI-first education platform helping K-12 school districts make better decisions through intelligent analytics, AI-powered teaching assistants, personalised learning, and district-wide education intelligence. The company is mission-driven and currently entering an active growth stage.