Fractional VP, Integrated Communications

DripComm is a growing independent communications agency serving beauty, wellness, fashion, and lifestyle brands. This fractional VP role is a senior agency-wide position, not an account-specific consulting brief. The right person will elevate the quality of strategic thinking and earned media work across the client portfolio, mentor the account team, and act as a trusted senior counterpart to the Founder and CEO.

The role begins at roughly 30 to 40 hours per month and may expand as the agency and client base grow. Candidates should be able to point to specific long-form, feature, and top-tier media wins and speak clearly to the part they personally played in securing them.

• Serve as senior strategic counsel across the full client portfolio, advising founders, CMOs, and senior marketing leaders on communications strategy and brand positioning.
• Develop and elevate earned media strategies, including long-form features, trend stories, thought leadership, and data-driven narratives beyond standard announcement PR.
• Lead creative and integrated strategy brainstorms spanning PR, influencer, affiliate, partnerships, and experiential activations.
• Mentor and coach account managers and junior team members on pitching, writing, client counsel, and strategic thinking.
• Partner with the Founder and CEO on agency priorities, client health, resourcing, and new business development.
• Step in as senior agency lead during the Founder and CEO's absence, managing escalations and high-priority client conversations.

• 10 or more years of PR, communications, or earned media experience, with substantial agency background strongly preferred.
• Director, VP, SVP, or equivalent senior leadership experience overseeing multiple client accounts simultaneously.
• Proven track record developing meaningful national and top-tier coverage through narrative-driven, not purely announcement-driven, PR.
• Strong media relationships across consumer, beauty, wellness, fashion, lifestyle, business, and health categories.
• Experience counselling founders and senior marketing executives with confidence, diplomacy, and sound judgement.
• Exceptional writing, editing, and storytelling skills combined with an entrepreneurial mindset suited to a growing independent agency.

DripComm is an independent integrated communications agency focused on beauty, wellness, fashion, and lifestyle clients. The agency combines earned media, influencer strategy, and cultural marketing to build brand visibility and drive business results for founders and consumer brands at various stages of growth.