VP, Growth Strategy Consulting (Contract)

Demand Spring is seeking a senior growth strategist on a contract or fractional basis to help their B2B clients answer core revenue questions: who to sell to, what to say, and why buyers should care. Working directly with client leadership, this person will build and rebuild strategic foundations that their Revenue Marketing services then execute against. The engagement suits someone who has run this work repeatedly at a senior level and can move quickly across multiple client accounts without a lengthy ramp-up period.

The contractor will operate as both senior adviser and hands-on architect, producing positioning frameworks, segmentation strategies, and content strategies sharp enough to survive contact with a real sales team and content calendar. Deliverables feed directly into downstream campaign, scoring, and enablement work, so clear cross-functional handoffs are a core part of the role.

• Lead buyer and customer journey mapping and persona research to help clients understand what buyers are thinking, feeling, and doing at each stage.
• Design and run voice-of-customer research including win/loss interviews, customer interviews, and survey programmes to validate ICP and messaging assumptions.
• Develop ICP frameworks using firmographic, technographic, and behavioural criteria validated against client pipeline and win/loss data.
• Build segmentation strategies by vertical, persona, account tier, and buying stage that are actionable for both marketing and sales teams.
• Develop positioning frameworks covering competitive differentiation, category definition, and value proposition architecture, alongside supporting messaging hierarchies.
• Create GTM strategies for product, market, and segment launches, and ensure clean handoff of all deliverables to execution teams.

• 10 or more years in B2B brand, growth, or positioning strategy, including senior in-house or consulting experience.
• Demonstrated track record building ICP, segmentation, and positioning frameworks that have been put into production use.
• Strong research skills, including comfort running win/loss interviews, synthesising competitive intelligence, and converting qualitative input into defensible strategic frameworks.
• Excellent writing and narrative construction ability, given that crafting clear language is as central as strategic thinking in this role.
• Experience facilitating executive workshops and driving alignment across marketing, sales, and product stakeholders.
• Ability to operate independently across multiple client engagements with minimal onboarding, and familiarity with how positioning connects to demand generation and revenue marketing execution.

Demand Spring is a revenue marketing consultancy serving B2B clients across North America. The firm partners with client leadership to build the strategic and executional foundations, including ICP, segmentation, positioning, and content strategy, that drive measurable pipeline and revenue outcomes.