Katia Designs is seeking a fractional VP of Growth to own revenue strategy across all ecommerce and marketing channels for a purpose-driven jewelry brand with multi-million dollar Shopify operations.
This is a senior fractional executive role reporting directly to the CEO and COO. The VP of Growth will own the full revenue strategy across every customer acquisition and retention channel, including Meta, Google, Shopify, Klaviyo, SMS, TikTok Shop, Amazon, affiliate and influencer marketing. The position is focused squarely on measurable revenue outcomes, not coordination or reporting.
Within the first 90 days, the successful candidate is expected to build an executive KPI dashboard, develop channel-level revenue forecasts, identify the largest growth opportunities, and establish a scalable operating cadence. Success is measured by metrics including weekly and monthly revenue, CAC, LTV, MER, ROAS, conversion rate, and forecast accuracy.
- Own and drive performance across all revenue-generating channels including Meta, Google, Shopify, Klaviyo, SMS, TikTok Shop, Amazon, and affiliate and influencer marketing
- Lead weekly executive revenue meetings and hold every marketing function accountable to measurable KPIs
- Build and maintain a weekly executive KPI dashboard with channel-level revenue forecasts
- Manage marketing budgets and agency relationships, removing blockers and prioritising initiatives
- Develop and execute a testing roadmap across acquisition and retention channels to improve marketing efficiency
- Establish promotional calendars, product launch strategies, and creative performance frameworks to support growth
- 7 or more years of direct ecommerce growth leadership experience
- Demonstrated experience managing a Shopify Plus brand with at least $10M in annual revenue
- Strong hands-on proficiency with Meta, Google, Klaviyo, Shopify, and attribution tools
- Deep understanding of CAC, LTV, MER, ROAS, contribution margin, and revenue forecasting
- Proven ability to lead internal marketing teams and manage external agencies
- Strong financial and analytical skills with exceptional communication and leadership ability
Katia Designs is a purpose-driven jewellery brand based in the United States, operating a multi-million dollar Shopify business alongside wholesale, Amazon, and TikTok Shop channels. The brand centres on jewellery as a daily reminder of personal values, with a growing community of loyal customers and a rapidly expanding wholesale division.
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