Fractional Senior Marketing Director

HelloKindred is sourcing a Fractional Senior Marketing Director for a global professional services client undergoing transformation following multiple acquisitions. The engagement is structured as a six-month independent contractor arrangement, supporting up to 15 hours per week, with the primary focus on the Australian market.

The role centres on translating business objectives into integrated marketing strategies, strengthening brand positioning and credibility, aligning marketing and sales for improved commercial outcomes, and establishing scalable marketing frameworks and governance. The successful contractor will manage external agency partners and budgets, oversee demand and lead generation across paid, organic, and SEO channels, and collaborate directly with executive stakeholders to develop long-term marketing roadmaps.

• Develop and execute a strategic marketing plan aligned with the client's business objectives.
• Lead integrated marketing campaigns and demand generation initiatives across paid, organic, and SEO channels.
• Strengthen brand positioning and build a clear, consistent market narrative.
• Align marketing and sales functions to improve messaging consistency and commercial effectiveness.
• Manage external agency partners, marketing budgets, and campaign performance.
• Establish scalable marketing frameworks, governance processes, and performance reporting for the Australian market.

• 10 to 15 years of experience in executive or senior marketing leadership roles.
• Proven background in brand strategy, positioning, and integrated marketing within technology, SaaS, or professional services.
• Demonstrated success in demand generation and lead generation strategy development and execution.
• Experience managing marketing transformation, organisational change, or post-acquisition integration is highly regarded.
• Strong knowledge of SEO, digital marketing, paid media, and organic growth strategies.
• Familiarity with the Australian market and ability to operate autonomously as an independent contractor.

HelloKindred is a staffing specialist focused on marketing, creative, and technology roles. The business connects independent talent to flexible engagements with established brands, offering on-site, remote, and hybrid delivery models. Its stated mission is to make work more accessible and improve people's working lives by removing traditional employment barriers.