A contract CRO Strategist role at Domaine, focused on leading experimentation and conversion optimisation engagements for DTC e-commerce brands within the Shopify ecosystem.
Domaine is an independent Shopify design and development agency working with DTC e-commerce brands. This Senior CRO Strategist role sits within the Strategy team and is focused on uncovering conversion opportunities through quantitative and qualitative research, building prioritised experimentation roadmaps, and executing A/B tests that drive measurable outcomes.
The role is cross-functional by nature, requiring close collaboration with UX, Design, Engineering, and Analytics. The successful contractor will translate experiment results into clear client recommendations and help grow the agency's optimisation practice. A minimum commitment of 20 to 30 hours per week is required, with scope to increase based on client demand.
- Lead CRO and experimentation engagements across DTC e-commerce client accounts.
- Analyse quantitative and qualitative data to identify friction points and conversion opportunities throughout the funnel.
- Develop data-backed hypotheses and build prioritised experimentation roadmaps.
- Plan, execute, and analyse A/B tests, producing actionable recommendations for clients.
- Conduct CRO research including funnel analysis, heuristic reviews, session analysis, and competitive audits.
- Synthesise experiment results into compelling client-facing strategies and optimisation plans.
- Proven experience in CRO, experimentation, and e-commerce optimisation, ideally within DTC.
- Hands-on experience with hypothesis development, experimentation roadmaps, and A/B testing.
- Proficiency with Google Analytics (GA4) and at least one experimentation platform such as VWO, Optimizely, Shoplift, or Intelligems.
- Shopify experience required.
- Strong client communication and presentation skills.
- BigQuery and SQL experience considered a plus.
Domaine is the world's largest independent Shopify design and development partner, formed through the merger of Half Helix and Tomorrow. The agency works with a range of commerce brands, combining strategy, design, and engineering to build and grow high-performing Shopify experiences.
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