Fractional Media Director (Part-Time, U.S. Based)

Phase 3 Marketing and Communications is seeking an experienced Fractional Media Director to serve as the senior strategic leader of its media practice. The engagement requires roughly four to five hours per week, structured around consistent weekly availability for team collaboration, client meetings and strategic planning sessions. Work is primarily remote, with occasional in-person participation at Phase 3's Atlanta office. The initial term is six months, with scope to extend based on practice growth.

The role spans senior client counsel, campaign oversight across a broad channel mix including paid social, paid search, programmatic, display, CTV, digital audio, out-of-home and retail media, as well as team coaching and new business support. Proficiency with GA4 and Google Tag Manager is required, and experience with retail media networks such as Amazon Ads, Walmart Connect and Kroger Precision Marketing is highly desirable.

• Lead integrated media strategy across paid social, paid search, programmatic, display, CTV, digital audio, out-of-home, metasearch and retail media channels.
• Act as senior media advisor for key client relationships, guiding annual, quarterly and campaign-specific media planning.
• Provide coaching and mentorship to the internal media team, building capabilities in strategy, optimisation, analytics and client communication.
• Oversee campaign performance, budget pacing and optimisation, ensuring reporting translates results into clear, actionable recommendations.
• Evaluate emerging platforms and establish disciplined testing frameworks for new channels.
• Partner with agency leadership and account teams to identify organic growth opportunities and support new business pitches.

• Minimum ten years of progressive media experience, with significant time in an advertising, digital or integrated agency environment.
• Recent hands-on experience managing campaigns within Google, Meta and LinkedIn advertising platforms.
• Prior senior leadership background as a Media Director, VP of Media, Head of Media or equivalent.
• Demonstrated ability to develop integrated media strategies across multiple channels and audience segments.
• Strong working knowledge of audience strategy, measurement, attribution and performance analytics, including GA4 and Google Tag Manager.
• Ability to provide consistent availability and accountability within a fractional engagement structure.

Phase 3 Marketing and Communications is a certified Minority Business Enterprise and integrated marketing services company founded in 2001. With offices in Atlanta, Dallas, Nashville and the New York City area, the agency delivers a broad range of marketing services under one roof for B2B and B2C clients, and has been recognised on the Inc. 5000 list.