Fractional Media Director (Part-Time)

Phase 3 Marketing and Communications is an integrated marketing services agency with offices in Atlanta, Dallas, Nashville, and the New York City area. Founded in 2001, it holds Minority Business Enterprise (MBE) certification and operates across ideation through execution under one roof. The fractional Media Director will serve as the senior leader of Phase 3's media practice, working approximately 4-5 hours per week with consistent weekly availability for team meetings, client calls, and new business activity. The engagement is primarily remote with occasional in-person attendance at the Atlanta office.

This is a hands-on leadership role spanning media strategy, client counsel, team development, and campaign oversight across a broad mix of paid social, paid search, programmatic, display, CTV, digital audio, out-of-home, metasearch, and retail media. The initial engagement is structured for six months, with scope to extend based on practice growth.

• Lead integrated media strategy across paid social, paid search, programmatic, display, CTV, digital audio, out-of-home, metasearch, and retail media channels.
• Serve as senior media advisor for key client relationships, guiding annual, quarterly, and campaign-level planning.
• Mentor and develop the internal media team, establishing standards for planning, QA, optimisation, reporting, and measurement.
• Oversee campaign performance, budget pacing, and investment strategy, translating results into actionable recommendations.
• Evaluate emerging platforms and develop disciplined testing frameworks for new channels and approaches.
• Support new business development including discovery, media strategy, pitches, and scope development.

• Minimum 10 years of progressive media experience within an advertising, media, digital, or integrated agency environment.
• Recent hands-on experience in advertising platforms including Google, Meta, and LinkedIn.
• Prior senior leadership experience as a Media Director, VP of Media, or comparable role.
• Strong working knowledge of audience strategy, media planning, attribution, and performance analytics, including GA4 and GTM.
• Demonstrated experience managing, mentoring, and developing media professionals.
• Ability to provide consistent leadership and accountability within a fractional engagement structure.

Phase 3 Marketing and Communications is a certified Minority Business Enterprise and integrated marketing services company headquartered in Atlanta, with additional offices in Dallas, Nashville, and the New York City metropolitan area. Since 2001, it has delivered end-to-end marketing solutions across creative, media, and production disciplines for a diverse range of clients.