Marketing Director (Fractional / Part-time)

Traffic by Intent (TXI) is seeking its first dedicated marketing hire to design and execute a proof-first demand program. The role is a hands-on build position, not a management role. The successful candidate will write and publish content, convert client results into reusable case study assets, run paid search and SEO demand capture, and execute an account-based motion targeting private-equity portfolios and large in-house search teams. There is no internal marketing team to inherit, so the ability to operate independently and ship meaningful work within the first 30 days is essential.

TXI works with 50-plus enterprise advertisers managing over $2B in annualised paid-search spend across education, fintech, insurance, B2B software and marketplaces. The business has been growing at approximately 2x year over year, and focused marketing leadership is seen as the key lever for accelerating further growth.

• Convert client results into rigorously documented case studies, award entries, conference sessions and content series.
• Produce flagship research papers, quarterly data briefs, monthly data-led content and weekly LinkedIn publishing drawn from proprietary search data.
• Ship a proof-first website and run paid search, SEO and retargeting campaigns around a single primary CTA.
• Build and personally execute an account-based motion against a named target list, weighted toward PE portfolios and large in-house search teams.
• Manage awards and speaking submissions, draft client-led session abstracts, and support two executives with consistent publishing.
• Develop co-marketing programmes with in-housing consultancies, measurement platforms and audit tools.

• 6 or more years in B2B marketing with end-to-end ownership of a demand or category program.
• Working familiarity with paid search, or deep experience marketing to performance-media teams.
• Strong writing capability, as the role produces significant written output independently.
• Sound judgement on measurement claims and the rigour to validate metrics before publication.
• Ability to operate without a supporting team and ship meaningful work within 30 days of starting.
• Experience in SaaS, martech, adtech or analytics platforms, or agency-side performance marketing, preferred.

Traffic by Intent is an intent-marketing SaaS platform that identifies why customers are searching, generates messaging matched to that intent, and proves incremental effect through controlled testing. The company works with over 50 enterprise advertisers and has been growing at roughly 2x year over year, with a stated goal of owning the Intent Marketing category.