Head of Marketing - Fixed Term Contract

This fixed-term role carries strategic and operational accountability for the full marketing function at Taylor Wimpey, a publicly listed UK housebuilder with 22 regional offices. The Head of Marketing sets direction for national campaigns, content, CRM, prospect nurture, email, PR and social media, while also supporting Business Units in responding to local market conditions.

Success in the role requires visible matrix leadership across head office, regional and Business Unit teams, the ability to build alignment without direct authority, and a strong command of data and performance reporting to guide investment decisions. Prior industry experience in housebuilding or real estate is described as essential given the interim nature of the position.

• Lead overall marketing strategy and provide clear direction for Group and Business Unit marketing activity.
• Translate customer and market insight into priorities for national campaigns, content and Business Unit activity.
• Oversee the national campaign calendar, including seasonal, brand and tactical campaign activity.
• Manage and track the performance of head office advertising campaigns and the Group marketing budget.
• Ensure all advertising, content and communications comply with brand guidelines and governance frameworks.
• Demonstrate matrix leadership across Sales, Digital, Customer Service, Communications and regional teams to secure delivery through influence.

• Prior experience in a senior marketing role, with industry background in housebuilding or real estate considered essential.
• Degree in Marketing or a current CIM qualification is advantageous.
• Strong project management and organisational skills, including proficiency in MS PowerPoint.
• Experience planning and managing paid social, paid search and programmatic media.
• Understanding of customer segmentation and CRM platforms such as Microsoft Dynamics.
• Solid copywriting skills and a working knowledge of current marketing trends.

Taylor Wimpey plc is one of the UK's largest residential housebuilders, operating across 22 regional offices in the UK and with a presence in Spain. The business builds and sells homes across a broad range of markets, with a stated focus on community impact and sustainable development.