Head of Marketing | B2C Marketplace | Part Time

Propel is a curated, trust-led consumer marketplace operating in the wellbeing space, serving a high-consideration audience with an average transaction value in the thousands. The product, brand foundations, and supply side are established. What's missing is the marketing engine to connect them.

As the first dedicated senior marketing hire, you'll build acquisition, measurement, and experimentation capabilities from scratch, while also leading brand and creative direction, CRM and lifecycle strategy, and agency management. You'll work directly with the leadership team, managing a six-figure budget with a test-before-scale philosophy. The role is initially part-time with a clear path to full-time and team-building as results are demonstrated.

• Design and launch the acquisition strategy, selecting channels, setting budgets, and scaling what performs
• Establish measurement and attribution foundations, monitoring CAC, LTV, conversion, and payback
• Lead brand and creative direction, turning existing positioning into campaigns and activations that build demand
• Own the customer journey from first touch through to booking, identifying drop-off points and improving conversion with product and design
• Develop CRM and lifecycle programmes, segmenting and nurturing the existing database across a longer consideration cycle
• Run an experimentation roadmap, testing audiences, messaging, creative, and channels at small scale before committing significant budget
• Manage external agencies and specialists while remaining hands-on enough to drive progress independently

• Strong performance and acquisition marketing background with experience managing six-figure budgets
• Genuine brand and creative capability, including positioning, campaign development, and creative direction
• Fluency in commercial metrics including CAC, attribution, conversion, revenue, and LTV
• Broad enough to think across CRM, organic, social, SEO, partnerships, and the wider customer journey
• Comfortable with modern MarTech, analytics, and AI tooling
• Experience in B2C consumer categories, particularly higher-ticket or high-consideration purchases

Propel is a small, mission-led consumer marketplace operating in the wellbeing space. Having invested in building its product, technology, supply, and brand foundations, it is now preparing to launch a new consumer platform aimed at a discerning audience making considered, often deeply personal purchasing decisions.