Head of Marketing - U.S. (Contractor)

BotCity is seeking a hands-on fractional Head of Marketing to build and operate the full U.S. demand and authority engine for Sentinel, its AI-generated code governance platform. This contractor engagement runs 2-3 days per week from September through 31 December 2026, with a formal checkpoint in late October to assess pipeline progress. The role reports directly to the CEO and partners with U.S.-based Account Executives.

The successful candidate will personally run all key channels, including outbound sequences, digital programmes, PR placements and events, rather than managing a team. They will also own Sentinel's positioning through live message testing and win/loss analysis, and maintain clean funnel reporting in HubSpot. This is a builder role suited to someone who has taken a technical enterprise product into the U.S. market from scratch before.

• Build and launch Sentinel's U.S. demand engine, from target account lists through outbound sequences to a live landing page.
• Generate qualified first meetings and opportunities to fill the Account Executive pipeline.
• Establish Sentinel's authority presence in the U.S. through earned press, bylines and a consistent content cadence.
• Drive top-of-funnel volume and velocity towards signed U.S. proof-of-concept engagements.
• Test and recommend core U.S. positioning via live message experiments and structured win/loss analysis.
• Instrument and maintain the U.S. funnel in HubSpot with reliable, clean reporting and a weekly kill/scale testing cadence.

• 5 or more years of B2B marketing experience, including launching a technical enterprise product in the U.S. from zero.
• Demonstrated ability to generate demand with both technical buyers (IT, Automation, Centre of Excellence) and security/compliance buyers (Security, GRC).
• Hands-on experience running digital and outbound programmes, cold outreach into enterprise accounts, and event-based programmes for technical audiences.
• Track record of placing stories and bylines in trade or business press, with content programmes that produced inbound pipeline.
• Hands-on proficiency with HubSpot, outbound and enrichment tooling, and AI-assisted marketing workflows.
• Legally authorised to work in the U.S. as an independent contractor; visa sponsorship is not available.

BotCity is a remote-first company serving more than 1,000 teams across 70 countries, with customers including Bayer and LG. The company raised a $12M Series A led by Four Rivers, with participation from Y Combinator, SoftBank, and notable founders and investors. G2 named BotCity one of the world's top 25 emerging platforms. Its flagship product, Sentinel, governs AI-generated code at the script level across enterprise environments.