VENTY is seeking a fractional Head of Growth to lead all growth marketing for their D2C brand, covering social, UGC, creators, affiliates, and email, working roughly 15 to 20 hours per week.
VENTY is a D2C consumer brand looking for an experienced fractional growth leader to own the full growth marketing function. This is a strategic and managerial role, not a media-buying seat. The successful candidate will set quarterly growth plans and weekly content calendars, manage a small group of contractors across social, ad creative, and design, and be accountable for measurable revenue growth from social, creator, and email channels.
The engagement starts as a 30-day contract with room to expand. You will join a weekly strategy call with the CEO, submit a written weekly report, and remain accessible via Slack or WhatsApp during US business hours. The role suits an experienced growth operator who works across a select portfolio of brands simultaneously.
- Set and maintain a quarterly growth plan and weekly channel calendar covering launches, content, creator pushes, email, and promotions
- Direct strategy and provide clear briefs for TikTok and Instagram social contractors
- Recruit, brief, and manage a consistent pipeline of UGC and creator content, repurposing the best into ads, email, and product pages
- Build and run affiliate and TikTok Shop programs, including recruiting, commissions, sample logistics, tracking, and payouts
- Keep the Klaviyo campaign calendar active and coordinated with other growth channels
- Manage and hold accountable a small contractor team across social, ad creative, and design, hiring or replacing as needed
- 8 or more years in growth or marketing roles for D2C product brands, preferably consumer electronics, home goods, or gadgets
- Demonstrated experience managing people and external agency or contractor partners, not solely executing independently
- Hands-on experience running UGC, creator, or affiliate programs, with TikTok Shop experience a strong advantage
- Strong instinct for premium brand aesthetics and the ability to distinguish content that converts from content that dilutes brand perception
- Familiarity with Klaviyo, Shopify, TikTok, Meta, and Figma
- Kickstarter or crowdfunding launch experience and Amazon marketing experience are advantageous
VENTY (ventyfan.com) is a D2C consumer brand at the startup stage, operating in the retail space. The company works with a lean team of contractors and external partners and is building out its growth marketing infrastructure with the support of fractional leadership.
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