Fractional Head of Growth & Brand — Jewish Dating & Events

matzoball.org operates an established Jewish singles and events business with decades of brand recognition, a substantial customer database, and live events across major US markets. The business faces a clear strategic challenge: restoring cultural relevance among today's generation of Jewish singles, particularly women, in a competitive landscape that includes dating apps, rival events, and changing social habits.

The incoming fractional Head of Growth and Brand will own strategy across the full growth and brand remit, from repositioning and paid social to creator programmes, email and SMS reactivation, and event conversion. The first 90 days centre on auditing existing brand and marketing, identifying barriers to female acquisition, and delivering an updated positioning, content strategy, and national scaling roadmap. Success is measured by concrete outcomes including female registrations, customer acquisition cost, registration conversion rates, and ticket revenue.

• Define brand positioning and lead modernisation to restore cultural relevance with Jewish singles audiences
• Own female customer acquisition strategy, including paid Meta and TikTok campaigns
• Build and manage Instagram and TikTok organic social, UGC, and creator and ambassador programmes
• Develop influencer and partnership strategies alongside email and SMS database reactivation plans
• Optimise landing pages and event conversion funnels, and run structured creative tests
• Establish growth KPIs and deliver regular analytics and reporting against agreed metrics

• Proven experience growing a dating platform, live events business, consumer community, or lifestyle brand
• Hands-on expertise with Meta and TikTok paid advertising, including creative strategy and performance optimisation
• Fluency across creator, UGC, and organic social channels, with an integrated rather than siloed approach
• Strong grasp of both brand strategy and performance marketing disciplines
• Ability to set strategy, manage vendors and agencies, and be accountable for measurable results
• Experience with customer segmentation, audience targeting, and growth analytics and reporting

matzoball.org is a long-running Jewish singles and events organisation with decades of brand history and an active customer database. The business runs live events in major US markets and is pursuing a brand and growth reinvention to attract the current generation of Jewish singles, with a particular focus on increasing female participation and engagement.