Interim Head of Digital Marketing

This 8-month interim role sits at the head of a digital marketing function spanning paid media, Marketo email programmes, website management, and corporate and executive social media. The successful candidate will provide senior oversight and stakeholder management, serve as the primary digital marketing representative in cross-functional forums, and bridge alignment gaps between Marketing and Digital teams.

A central mandate is to unstick a CMS migration that has stalled at vendor evaluation. The role requires evaluating platforms including Adobe AEM, WordPress, dotCMS, Contentful, Storyblok, and Contentstack against business requirements and team capability, leading a content audit and remediation effort, defining governance, and delivering a structured migration roadmap. The organisation operates in financial services, so brand compliance and regulatory awareness are essential throughout.

• Oversee the digital marketing team across paid media, website management, Marketo email strategy, and corporate and executive social media
• Represent digital marketing in cross-functional meetings and leadership discussions, managing stakeholder relationships and organisational challenges
• Lead the CMS platform evaluation and selection process, assessing options against business requirements, team capabilities, and long-term sustainability
• Drive the content audit and remediation effort, establishing governance for content that is cleaned, cut, or migrated
• Develop and deliver a structured CMS migration roadmap, coordinating with the Digital team and external vendors throughout
• Maintain quality and strategic direction across paid media campaigns, Marketo programmes, and social media activity in line with corporate brand standards

• 7 or more years of digital marketing experience, including at least 3 years in a leadership or management role
• Demonstrated experience leading a CMS migration or major website platform transition from evaluation through to execution
• Hands-on experience with content audits, site remediation, and content governance initiatives
• Experience with Marketo or a comparable enterprise email marketing platform
• Strong cross-functional collaboration and stakeholder management skills, with the ability to operate in a large, complex corporate environment
• Ability to ramp quickly into an interim or contract leadership role and build confidence in teams taking on unfamiliar work

FP Inc. is a financial services organisation committed to building an inclusive workplace. The company operates at enterprise scale and uses digital marketing as a core channel for corporate and client communications, requiring senior leadership that can navigate regulated environments and complex organisational structures.