An 8-month interim engagement leading digital marketing across paid media, website management, Marketo email strategy, and social media, with a core focus on driving a stalled CMS migration to completion.
This 8-month interim role covers senior leadership of the digital marketing function during a period of transition. The hire will oversee paid media, Marketo email programmes, website management, and corporate and executive social media, providing approvals, stakeholder management, and cross-functional representation where the permanent lead is absent.
The primary technical mandate is to rescue a stalled CMS migration. This means leading platform evaluation across Adobe AEM, WordPress, dotCMS, Contentful, Storyblok, and Contentstack, running a full content audit and remediation effort, defining governance frameworks, and delivering a structured migration roadmap. The role sits at the intersection of strategic direction and operational proximity, requiring someone who can build process and momentum where little currently exists, particularly in aligning the Marketing and Digital teams.
- Lead the digital marketing team across paid media, website, Marketo email strategy, and corporate social media, providing approvals and stakeholder management
- Represent digital marketing in cross-functional meetings and leadership discussions during the interim period
- Drive the CMS migration from stalled vendor evaluation through to a structured, executable roadmap
- Evaluate CMS platforms including Adobe AEM, WordPress, dotCMS, Contentful, Storyblok, and Contentstack against business requirements and team capability
- Lead content audit and remediation, establishing governance for what is cleaned, cut, or migrated
- Oversee corporate email programmes in Marketo and ensure alignment with broader marketing objectives
- 7 or more years of digital marketing experience, including at least 3 years in a leadership or management role
- Demonstrated experience leading a CMS migration or major website platform transition from evaluation through to execution
- Experience conducting content audits, site remediation, and establishing content governance
- Hands-on experience with Marketo or a comparable enterprise email marketing platform
- Strong cross-functional collaboration skills, with a track record of aligning historically siloed teams
- Ability to ramp quickly into an interim or contract leadership role within a large, complex corporate environment
FP Inc. is a staffing and professional services firm operating in the financial services sector. The organisation places a strong emphasis on inclusive hiring practices and accessible candidate experiences, and works across a range of corporate and marketing functions.
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