Fractional Head of Brand & Go-to-Market

Celestial BI is building flo, an AI-powered field service platform designed to reduce paperwork through voice and AI, connect field teams with supervisors and customers, and help skilled workers find opportunities through flo Recruiter. The company wants flo to develop a distinctive cultural identity centred on field workers, and then leverage that identity to build awareness, community, and revenue.

This is a fractional engagement suited to a hands-on brand builder who has taken an early-stage product to a recognisable brand before. There is potential for the role to expand as flo scales and to grow into the broader Celestial portfolio. Direct collaboration with founders and the product team is central to this position.

• Define flo's positioning, brand personality, voice, narrative, and cultural identity
• Develop a practical go-to-market strategy built around that brand identity
• Create and execute campaigns across content, social, advertising, PR, partnerships, events, and community channels
• Build awareness and community among skilled workers, field-service companies, technical schools, and industry partners
• Convert attention into users, qualified pipeline, and revenue
• Collaborate directly with the founders and product team in a fast-moving startup environment

• Demonstrated experience building a brand from early stage to recognisable market presence
• Hands-on capability across multiple go-to-market channels including content, social, and partnerships
• Proven ability to drive community growth and cultural identity around a product
• Comfortable working closely with founders and operating with limited resources
• Ability to show measurable impact from prior brand-building work

Celestial BI develops flo, an AI-powered field service platform that helps field workers reduce paperwork through voice and AI, stay connected with supervisors and customers, and find new opportunities through an integrated recruiter product. The company operates in the SaaS space at startup stage.