Fractional Finance Director | D2C E-Commerce Brand | London

This fractional Finance Director role sits within a profitable D2C e-commerce business with a loyal customer base across the UK, US and beyond. The business is repositioning for its next phase of growth, supported by an established, AI-enabled finance function and a lean leadership team. The role covers a 12-month maternity leave, with the FD reporting directly to the CEO and working alongside the CTO, two to three days per week.

The position is strategic in nature. A Senior Finance Manager handles day-to-day reporting with support from external accountants, freeing the FD to focus on senior challenge and commercial judgement. The FD will line-manage the Senior Finance Manager and Operations Lead, oversee forecasting and statutory matters, develop the finance stack, and ensure a clean handback at the end of the contract. The role is based in London (Shoreditch), with Thursdays in the office, and is set to commence December 2026.

• Partner with the CEO and CTO to stress-test strategic direction using customer, retention and unit economics data to shape investment decisions and resource allocation.
• Lead board finance reporting, including narrative, meetings and shareholder updates, and support the Chair on shareholder relations.
• Guide leadership team decision-making, keeping focus on priorities with the greatest commercial impact.
• Line-manage the Senior FP&A Manager and Operations Lead, setting priorities and supporting their development.
• Oversee forecasting and statutory matters, stepping in for detailed review and judgement rather than hands-on production.
• Own cash and treasury management, and develop the finance stack by exploring AI-enabled commercial insight.

• Qualified accountant (ACA, ACCA or CIMA).
• Prior FD or CFO experience in D2C e-commerce, subscription or consumer tech environments.
• Demonstrated track record managing board and shareholder relationships, with the confidence to challenge at leadership level.
• Strong commercial and data fluency, including customer cohorts, retention metrics, CAC, LTV and pricing.
• Comfortable operating with a modern, AI-enabled reporting stack.
• Proven fractional or part-time track record delivering high impact within a two to three day per week commitment.

Harmonic Finance is a Certified B Corp recruitment consultancy specialising in finance and operations talent. The business placed this role on behalf of a profitable, multi-million-pound D2C e-commerce client with a loyal international customer base and an established AI-enabled finance function.