Director of Marketing (Part-Time)

The Roberts Legal Firm is seeking a part-time Director of Marketing to lead its strategic marketing and growth efforts. The firm focuses on AI law and regulation, and this role is central to positioning it as a national authority in that space. The successful candidate will shape brand identity, build client acquisition channels, and drive promotion of CLE programmes and thought leadership content.

This is a leadership-level engagement suited to a marketing professional with a background in professional services, law firms, or policy-focused organisations. The role is remote-friendly with flexible scheduling, operating at approximately 10 to 20 hours per week on a competitive hourly or retainer basis.

• Develop and implement a comprehensive marketing strategy aligned with the firm's growth objectives across AI regulation, legislative advisory, and litigation practices.
• Oversee website content, LinkedIn presence, and professional platform management to improve engagement and brand visibility.
• Build and execute email campaigns targeting lawyers, general counsel, policymakers, and law schools to promote CLE programmes and speaking engagements.
• Support publication strategy for articles, alerts, and commentary on AI law and regulation, including podcast promotion and distribution.
• Assist with proposals, pitch materials, and capability statements to support business development and inbound conversion.
• Track registration metrics, inbound inquiries, and campaign performance to continuously optimise marketing activity.

• 5 or more years of marketing experience in a law firm, consulting firm, policy organisation, or professional services environment.
• Demonstrated ability to build brand visibility in a niche or emerging practice area.
• Strong writing and editing skills with a high degree of professionalism and independent judgement.
• Experience with email marketing platforms, CRM systems, and LinkedIn growth strategies.
• Familiarity with AI, technology policy, privacy, or administrative law is preferred.
• Background in marketing CLE programmes or legal education initiatives is an advantage.

The Roberts Legal Firm is a specialist legal practice focused on AI law and regulation. The firm advises clients across regulatory, legislative, and litigation matters in this emerging field, and actively publishes thought leadership content and delivers CLE programmes to legal and policy audiences nationwide.